Content marketers have been some of the first to go from "just playing around with AI" to "using AI in my daily work." To find out what parts of AI content creation have had the most impact, I asked other marketers how they're using AI tools to develop content. Here's what they had to say.

But AI isn’t coming for our jobs quite yet. Fellow writers, artists, marketers: don’t worry, we’re here to stay. AI can help us get more done, but we’re very much still needed for the heavy thinkin’.

On the visual side, Shane McEvoy, managing director at Flycast Media, says he combines the AI image generator Midjourney with ChatGPT to create attention-grabbing social media posts:

AI content creation tools produce text-based or visual content using artificial intelligence (AI) technology based on written prompts.

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