Photography for Real Estate Marketing

Real estate photos can make or break a listing. Bad (or no) images can lose a potential buyer as fast as they can click on to the next offering. The best agents put up the maximum number of images, and make sure they showcase the best features of the home.

The least successful agents whip out a cell phone and snap a few poorly-lit pictures, and hope that people browsing the listings will just use their imagination.

The best agents hire the photography out - to make sure that the images are as good as they can be. After all, the object of marketing a sales listing is to entice potential buyers to pick up the phone and call for a showing. Good photos can make that happen, and bad ones simply won't.

In the latest trend for this competitive business, the top-of-the-top agents are also making sure to include aerial photography images, especially with higher-end listings.

The Images Every Real Estate Listing Should Have

Front view, back view
Door, nicely framed, inviting the viewer to come inside
Kitchen, especially if recently updated
Appliances, especially if upgraded
Landscaping, with as much color and interest as possible
Outdoor spaces like porches, patios, cabanas, pools
Accessory buildings, guest quarters, casitas
Master bedroom and master bathroom, especially if tilework is fancy or custom
Architectural details such as sweeping staircases and ceiling details
Once those have been added to the marketing campaign, the next step is to add aerial photographic images to really step up the presentation of the property for sale.

The Benefits of Aerial Photographs for Real Estate

Show the area around the property
Show architectural details
Entice potential buyers to request a showing
Showcase a pool, or a spectacular view
Showcase amenities, such as a golf course
Share the view of the back of the home, especially if near water
Aerial Images Set a Marketing Campaign Apart

Imagine that you have a new listing - a waterfront property with over 6,000 square feet and a gorgeous pool. Imagine that this high-end property is on the waterfront, with sweeping views of the water.

drone services for construction Do you want to pop up a dozen photos from your cell phone and hope for the best, or do you want to present the property with such breathtaking photos that well-heeled buyers will be compelled to pick up the phone and call for a private showing?

Now, imagine that in addition to the standard interior and exterior photos, you also have some taken from over the water, showing the gorgeous architecture of the back of the home.