According to the latest report by IMARC Group, titled “Adventure Tourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global adventure tourism market size reached US$ 1,036 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,001 Billion by 2028, exhibiting a growth rate (CAGR) of 19.6% during 2023-2028.

Adventure tourism represents a form of traveling to exotic and remote places for the natural environment, cultural immersion, physical activities, etc. It generally involves climbing, cycling, caving, hiking, hunting, rafting, etc. Adventure tourism encourages travelers to interact with the local people and connect with their core values in the process. Furthermore, it offers economical and effective incentives to enhance biocultural diversity while generating financial benefits for private and domestic industries. Presently, adventure tourism is gaining widespread traction over conventional mass tourism as it supports economies, is resilient, encourages sustainable practices, etc.

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Global Adventure Tourism Market Trends: 

The growing demand for authentic and personalized traveling experiences, on account of the elevating levels of urbanization and disposable incomes of consumers, is primarily driving the adventure tourism market. Besides this, the inflating popularity of video blogging on numerous platforms, including Facebook, Instagram, Twitter, etc., is encouraging individuals to travel to offbeat places, which is further augmenting the market growth. Moreover, the rising consumer concerns towards the adverse effects of conventional tourism, such as soil erosion, natural habitat loss, widespread pollution, etc., are acting as significant growth-inducing factors. Apart from this, the launch of several favorable policies by government bodies to create domestic employment opportunities and promote community development practices is also propelling the global market. Additionally, the introduction of fast and mobile-friendly websites that allow peer reviews, cater to 360-degree video tours, aid customers in making informed booking decisions, etc., is anticipated to fuel the adventure tourism market over the forecasted period.

Adventure Tourism Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the global adventure tourism market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

• Abercrombie & Kent USA LLC
• Austin Adventures Inc
• Butterfield & Robinson Inc
• Cox & Kings Ltd
• Discovery Nomads
• G Adventures
• Geographic Expeditions Inc
• Intrepid Group Limited
• Mountain Travel Sobek
• Recreational Equipment Inc
• ROW Adventures
• TUI AG.

Key Market Segmentation:

Breakup by Type:

• Hard Adventure
• Soft Adventure

Breakup by Activity:

• Land-based Activity
• Water-based Activity
• Air-based Activity

Breakup by Age Group:

• Below 30 Years
• 30–41 Years
• 42–49 Years
• 50 Years and Above

Breakup by Sales Channel:

• Travel Agent
• Direct

Breakup by Region:

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa

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Key Highlights of the Report:  

Market Performance (2017-2022)
Market Outlook (2023-2028)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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