In a market that is highly competitive, consumer loyalty is essential to maintain your margins and ensure long-term success of your enterprise. There are lots of strategies to build brand loyalty. What you may not realize is the integration of CRM and ERP solutionis a fundamental step to create and retain loyal customers.
At a top-level, the integration of ERP and CRM allows your employees to provide personalized customer services that are quick, informed and much more. You're able to reduce inconsistencies between sales and inventory, increase the accuracy of offers, reduce manual data entry, and increase the data available to every customer. Integration means providing and gaining 360-degree visibility of your clients.
Traditionally, CRM and ERP solutions have been viewed as two separate systems for separate functions, and you might think that integration is not worthwhile. But we would like to discuss some of the benefits that our clients benefit most out of incorporating their systems.
Why you should think about incorporating ERP and CRM:
1. Precise quote and inventory/order
When salespeople can access inventory and product prices in real-time, they can provide quotes, lead shipping dates and time. This level of accuracy and consistency is vital for building satisfied and loyal customers.

2. A better understanding of buying behavior and trends
As a business, you want to offer a product that meets Customer needs and improves their lifestyle. When the sales staff can view information such as purchase history and client calls, it can proactively anticipate customer needs and deliver the right products.
3. Improved budgeting and forecasting
When CRM and ERP fiscal information are connected, Forecasts can be adapted to demand. Avoid excess inventory or bottlenecks, improve delivery times, plan customer tendencies, and ultimately increase customer satisfaction.
4. Enable each employee to assist your customers
When employees in your business can see the complete image of the client in real-time - solutions, preferences, orders, support requests, contracts, telephone history, and information - they could work together to assist customers. This requires consolidated and centralized information involving your systems.
5. More sales opportunities
By understanding customer purchase history, salespeople can have the benefit of cross-selling or up-selling. Additionally, salespeople can use machine learning to acquire recommendations that are targeted and automated.
6. Invoicing and payments
Quick and precise invoicing strengthens the company's credibility by demonstrating consistency and making your clients' work easier. When your ERP and CRM are integrated, you may create automation for your quota collection procedure.
7. The Customer experience from beginning to finish
With the entire transparency offered by integrated CRM and ERP, it is possible to provide customers with what they want, the channels that they prefer. You can create self-service portals Clients. This degree of personalization is a strong path to loyal clients.