Performance marketing is a data-driven marketing strategy focused on driving specific actions or results, such as conversions or sales. Performance marketing consists of measuring and optimising marketing efforts to achieve desired results. Some of the key features of Performance Marketing include:
Goal-Oriented: Performance marketing is focused on achieving measurable and trackable goals.
Pay-for-Performance: In performance marketing, advertisers have to pay only when the desired action is completed, which makes it more cost-effective.
Data-Driven: The more accurate the data is, the more informed the decisions will be.
Measurable ROI: Performance marketing allows for clear assessment of return on investment.
Continuous Optimization: This kind of marketing focuses on dynamic strategies to maximise efficiency and reach target audiences effectively.
Scalability: Performance marketing is focused on meeting business growth and expansion.
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