A good example of this is the monty hall problem, where participants adopt behaviours to minimise the potential for experiencing loss. These steps will help you to systematically increase your conversions, measuring your progress at regular intervals. The effect is particularly apparent in online industries. Slight differences between competitors are multiplied many times due to the volume of unique customers. The success of google and amazon illustrates how a slight competitive advantage, when multiplied by the scale of online commerce, can be turned into market dominance. These rates might seem perfectly adequate but, as I mentioned at the start of this article, there are good reasons for aiming a lot higher.

The more value and information you can provide your customer, the more likely they are to buy from you . Hosted stores such as bigcommerce support this out of the box, but you may need to tweak how it looks and works on a mobile device for your own specific business needs. Most customers (over 50%) will read the return policy before buying.

After all, you cannot literally grasp your customer’s hand and make him stay. And when visitors leave a website, the chances to return them are scarce. They must be activated right when a user is going to close a page. If you sell popular products that are available in many other online stores, increase website conversion high competition will force you to set market prices. The competitor price monitoring that we described above is the only way to make your price formation process effective.

Try vwo testing to create versions of your webpages to discover the best-performing ones that positively impact your conversion rates. If your potential customers don’t trust you, they’re not going to convert. To build trust, the low hanging fruit you can target is showcasing customer reviews and testimonials to increase your credibility. To understand and optimize your funnels, you need to assess what your site does to move potential customers through the set stages.

For industries that place extra emphasis on privacy and security, matomo is a complete analytics tool that can cater for all your needs. Test anything and test anywhere to increase your conversions. Grow your website by comparing different versions of your landing pages to determine what works best for your users.

In one experiment, changing the wording just slightly resulted in a 19 percent increase in conversions. Most consumers are too savvy to fall for hype-based copywriting. Lose the hype, and focus instead on writing clear, compelling copy that helps your visitors make a purchase decision.