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A few years ago, a good B2B marketing strategy would have involved booking an in-person appointment with your potential client and presenting the ins and outs of your company in detail. You would have given a good and broad explanation of your products and services and shown your client precisely why you would be such a good fit, with ROI statistics, long-term plans, and meticulously crafted budgets abound. B2B marketing took the more rational, thought-out approach compared to its more emotionally-charged B2C counterpart. But this, especially after the pandemic, is no longer true.

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