Social media has forever changed the way we communicate. And this covers how brands strategize to reach and communicate with their target audiences. From tapping a White Label Marketing agency to hiring influencers, businesses try different methods to entice people — especially the millennials (those born between 1981 and 1996) — to buy their products or avail their services.

Marketers consider millennials a lucrative market. They are tech-savvy and their consumption behavior is hugely affected by what they see online. However, the challenging thing about them is that they easily switch brands. If you want millennials to love your brand, here are seven social media marketing tips you need to follow.

Establish your social media presence. First off, you have to be where many millennials are: social media. Studies estimate that 62% of millennials consider brand engagement as a huge factor for them to become a loyal customer. Now, with the help of a white label social media platform, you can establish your presence more cost-effectively and efficiently.

Offer authentic and relevant content. From anti-racism to gender equality to sustainability, different topics resonate well with millennials. While being relevant through creating content that appeals to this generation, make sure that you don’t compromise brand identity. Be consistent with your tone and your look. Always assess if your content is aligned with your goals.

Team up with the right influencers. If you ask a white label marketing agency, tapping social media influencers is also a good way of making an impact on millennials. However, the key here is teaming up with the right people. As they will serve as your brand’s ambassadors, choose someone who fits well with your image and someone who can authentically showcase your products.

Leverage customer reviews. Millennials heavily rely on customer reviews when it comes to buying a product or availing of a service. This is why it’s important to highlight good online reviews both on your social media channels and on your website.

Implement a more advanced targeting. When using a white label social media platform, you have to think of ways on how to make the most of a particular channel. This is where advanced audience targeting becomes highly essential. If you’re rolling out a social media ad campaign, be more specific on the type of millennials you’re targeting (e.g., particular age bracket, gender, location, hobbies, and interests).

Check their behavioral patterns. The key to maximizing social media channels is to understand your audience’s behavior and adjusting your campaigns based on it. Look at your analytics and see which patterns are prominent. Is there a particular post about a product that gained a high engagement? At what time of the day are your audience most active? Consider these things and incorporate them into your strategies.

Hear them out. If you really want millennials to love your brand, give them a compelling reason to do so. Besides offering quality products, be smart when interacting with them. Listen to their comments and suggestions and use them to improve both your products and strategies. You can also make them feel that they’re valued by providing rewards and loyalty programs.