Over the past years, social media has evolved from being a digital socialization platform to becoming an essential and cost-effective marketing tool. As a result, agenciesthat offer services like White Label social media management have also emerged to help businesses make the most of this avenue.

Around 77% of small businesses use social media networks for sales, marketing, and customer service in the US. If you’re one of those developing a social media marketing strategy for your business, here are seven handy tips for you.

Plan with your audience in mind. As in any other business campaign and strategy, you have to first start with your audience. Who are they? What are their specific needs that you’re trying to address? How can your brand resonate with them? Whether you’re aiming for organic growth or hiring an SMM reseller panel, knowing who you’re reaching out to is essential in making an effective plan.

Keep your branding consistent. From the tone and voice of your copy to the vibe that your visual assets exude, you have to make sure that all your social media content is aligned with your branding guidelines. This is an effective way of raising brand awareness across different social media platforms.

Use different formats. You can use different formats for your social media content — from still images and graphic posters to GIFs and videos. To make your content more visually enticing and engaging, don’t just stick with one format. Mix it up and look for emerging trends that you may deem suitable for your brand (e.g., livestreaming, portrait videos).

Identify the metrics that matter. If you ask any agency that offers white label social media management, goal-setting should always be realistic. Establish your key performance indicators (KPIs) and identify the metrics that matter (e.g., reach, engagement, click-through rate). Choose these according to your business goals: Do you want to expand your audience? Do you prefer to gain a loyal following from a specific demographic? Are you promoting a new product or service?

Engage with your audience. As mentioned, social media is a great platform to offer customer service. If you’re developing a social media strategy, don’t forget to include how you’re going to respond to your customers or prospective ones. To further boost engagement, you should also come up with high-traction content like polls and giveaways.

Enlist help from professionals in this field. Nowadays, digital marketing agencies are offering different services (e.g., SMM reseller panel) to help businesses — big or small — reach their social media goals. If you want to be more cost-effective with your campaign (because social media is majorly trial-and-error), hiring professional help is a smart move.

Utilise analytics to check which strategies work. It’s important to track your campaign’s performance to see what’s working and what’s not. Thanks to different digital analytical tools, it’s now easier to monitor your progress — and adjust things accordingly. You can also use it to create more effective social content in the future.