When you are a small business owner, you are more than ready to grab every opportunity life throws at you. direct mailing in Kent is one of those opportunities. It helps boost sales by raising brand awareness. However, direct mail companies in Surrey know for a fact that there are mistakes small businesses tend to make when doing direct mail marketing.

With that in mind, we would like to present to you 7 direct mail marketing mistakes small businesses should avoid.

Not planning beforehand your direct mail marketing campaigns

Any marketing campaign should be planned carefully to ensure its success. Direct mailing in Kent is no exception. If you don’t plan your campaigns, it is doomed from the start and you’ll only be wasting money instead of earning it.

Limiting yourself to only using postcard printing for direct mailing in Kent

No matter how big or small direct mail companies in Surrey, postcard printing and direct mailing in Kent should always have a special place in their marketing department’s campaigns. However, if you want to grow your business, you should utilize other marketing methods beyond postcard printing. You may want to start with an introductory mail, then proceed to use postcard printing, and follow this up with a promotional mail.

Not utilizing the correct mailing list

This is one of the most common mistakes made by small businesses. Note that despite having a large mailing list, you should only choose to target those that will buy your products or invest in your services. Your mailing lists should be accurate and, not to mention, highly relevant to what you are offering.

Using uninspired or sloppy designs for your direct mail marketing campaigns

Nowadays, people have a very short attention span. With that in mind, you must not use uninspired or sloppy designs for your direct mail marketing campaigns. If you cannot capture their attention through your designs, then there is a low chance that they will proceed to read the entirety of your mail.

Overusing DIY practices

Using DIY practices is great but don’t overdo it. Consider what your competitors are doing for direct mailing in Kent and work your way from there. While most marketing departments of small businesses have little to no experience when it comes to these, always take into account the interest of your target audience. You wouldn’t want to keep sending them things that they consider to be a nuance.

Attempting to target everyone in your mailing list

If there is one thing you should know is that the success of a marketing campaign lies in customization or personalizing your message to the target audience. Thus, if you are trying to target everyone, you’ll lose the interest of some. Your customers have different preferences. It’s best to target a specific group and get a high conversion rate than targeting those who are not even interested in what you are offering.

Closing the doors on unusual solutions

For our final point, keep in mind that your marketing campaigns should be experimental. Of course, every decision should be based on data. However, make sure you do not close the door on unusual solutions.

As a small business owner, the best you can do to curb the competition is to take calculated risks. Gain a competitive edge by utilizing unusual solutions and considering the points we have mentioned in this article.
TMB House is one of the most trusted direct mail companies in Surrey today. If you need help with direct mailing in Kent, contact us today!