"Pop" means "point of purchase". First of all, POP is simply an advertisement displayed by a merchant where you are buying something. Here are three more common forms of pop up display stand.

First, the traditional pop up display stand, namely banners and other physical visual advertising. This traditional type of advertising can be found in many places. When you go to an RT-mart, you can see large banners or promotional ads at the cash register, etc., which can be classified as a traditional POP in this respect. In addition to goods, can also be the next peripheral activities and so on, the need to promote things basically can be used in this form. Point-of-sale POPs are generally designed to influence consumer behavior, inform them of the information and use it, and then successfully transfer the desire to purchase a particular product and directly to the in-store purchase.

Second, digital pop up display stand. The first tier of this format is similar to the traditional banner, in that the advertisement is displayed on electronic products, such as big screens and televisions. The advantage is that it can be more changeable, every minute can show a different business, and the traditional POP banner after the need to hang for a while. Now, in fact, there is another form of digital POP in China, that is, through WeChat small program or APP. At checkout, you need to open a specific app or applet, etc., to get the AD displayed. Or now developed e-commerce, such as advertising information displayed on the front page of their stores, in fact, just shift the core of POP from offline to online, in the final analysis, is very similar.

Third, audio category pop up display stand. This is actually fairly well understood, and it's not new. When you go shopping, you hear the radio repeating some information about discounts and related products. Those are audio POP. The advantage is that it will not occupy people's vision, because you are already dazzling when shopping and choosing goods, the visual nerve is already occupied. Using audio can take over another part of your perceptual system, allowing you to hear which products are on sale or having events. But the effect is actually questionable, after all, people's attention is limited, I am quite wonderful to ignore this audio type of POP, even most of the time with headphones in the shopping mall.

The above is about the common form of the pop-up advertising display stand. You can choose the display stand with composite requirements according to your own needs.