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It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

This type of SEO includes:

Keyword research: Finding the best keywords to target on a page of content

Content creation: Publishing high-quality content focused on target keywords

Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO ...