Bulk SMS marketing has become the best mode of marketing for businesses over recent years due to the high open and reads rates. Research has shown that compared to all the other communication channels, bulk SMS marketing is the fastest and most efficient mode of marketing your business's products and services to leads and existing customers.

Bulk SMS marketing is not only a revenue-building strategy but a strong marketing strategy for any business that gives much importance to communication with customers. You can pitch your business easily through bulk SMS service. It is not only affordable but helps grow your business with very fewer efforts needed. Bulk SMS marketing also provides a high ROI for your business. It is a valuable marketing tool for lead generation, building brand image, and increasing sales.

6 Ways to Maximize Bulk SMS Marketing
Bulk SMS marketing is a process of creating a promotional message that is well crafted and catchy enough to attract the target audience. Although bulk SMS varies from business to business, each bulk SMS broadcast message or campaign needs to be crafted very carefully for your business promotion. Whatever the purpose is, you need to ensure that your bulk SMS marketing campaigns are successful.

It is important to remember that bulk SMS marketing campaigns must be aligned with the expectations and behaviors of customers before building and broadcasting them. Below are the ways to maximize bulk SMS marketing to ensure that the bulk SMS marketing campaigns reach the maximum audience.

1. Keep Your Text Message Short and Personalised

Ensure bulk SMS marketing text campaigns are short and personalized. Usually, a text limit of 160 characters and relevant information is enough for attracting the reader’s mind. Keeping your text message short and personalized will not only save time but also add value to the customer’s day-to-day tasks.

Moreover, personalizing the text message in customers’ language would be ideal as it’s more understandable and gives a sense of belonging to your company.

2. Trigger Response with the Right Keywords

Bulk SMS marketing text campaigns should have the right keywords to trigger a response. For example, the use of the right keywords like DISCOUNT REDEEM, and FREE can attract response. In addition, using the right keywords can be useful for campaign tracking. For different campaigns, different keywords can be used and the results can be compared to assess the success of the campaigns.

3. Choose the Right Call To Action

Choosing the right call to action is important for your bulk SMS marketing text campaigns to prompt action from leads. It has the power to convert leads to customers. Provide a call to action with a sense of urgency such as Buy Now, Limited Period Offer, Get Discount, Try Now, and many others.
4. Broadcast at the Right Time

You need to schedule your messages smartly at the right time. Sending messages at the wrong time can overwhelm your leads who might choose to ignore them. Generally, you need to schedule your bulk SMS marketing text campaigns when the leads will be more active on their phones.

5. Do not Spam Customers

You need to value and respect customers' time and peace of mind. Make it a habit to not spam your leads with bulk SMS marketing text campaigns that would be eventually deleted or ignored by them. Spamming your customers’ inboxes will only annoy them. Drop messages at a definite time in a minimal quantity.

6. Monitor Your Campaign

Monitoring your bulk SMS marketing text campaigns is the last strategy to know the success of your campaigns. You need to follow a checklist for this such as;
• What was the rate of customer response?
• Achievement of maximum SMS open rates was reported at what time?
• Response for which keyword was the maximum?
• Response for which geographical zone yielded the maximum?

Answers to such questions can allow you to understand the success and loopholes of your bulk SMS marketing text campaigns offered by bulk SMS provider. In case your bulk SMS marketing text campaigns contain the business website link or other product links, keep a track of the number of visitors, time spent at the webpage, and no. of conversions done on the webpage.
Conclusion

The success of your bulk SMS marketing text campaigns depends on following all the above points mentioned and having sound knowledge of the same. Make sure once your receive a response from customers, you reply to them soon without a delay. If required you can offer a live chat system to provide further SMS customer support. Last but not the least, remember to follow SMS guidelines specific to the country of operation.

If you want your bulk SMS marketing text campaigns to be successful, kindly call Office24by7 Technologies at 91 7097171717 or email us at [email protected]. We are the best bulk SMS service provider.