You have created an awesome website to promote your business, but how are you going to get people to visit it?

How are you going to generate leads?

If nobody knows you, how will you boost your revenue?

Yes! Through search engine optimization (SEO).

Already into it and still not seeing much traffic?

Are you finding it hard to climb to the top pages?

Then it is high time that you tweaked your SEO strategies.

Though SEO algorithms keep changing frequently, the grassroots remain the same. Admitting that Google remains tight-lipped about the ranking secrets, we have listed five proven tips to improve your online visibility.

Start with analyzing your website with the help of an SEO audit tool to pick out the errors and get to fix them with the help of an SEO service company.

1. Use attractive and snappy URLs
Your URL is your domain name that your visitors will use to find your site. So, keep it clean and simple. Avoid numbers, special characters, and page ID. Remember that search spiders need to be directed as to how they should rank you.

Let’s check out the do’s and donts quickly:
S.No DO`S DONT`S
1 Use only two to four words that are search engine friendly
Never use stop words like but, in, an, the, or a.
2 Include relevant keywords
Don’t use capitals as it may confuse the search engines because URLs are case-sensitive
3 The dynamic URLs that point towards your canonical URL
Dont use dots and dashes or any other type of punctuation in the domain name
2. Page speed is a crucial ranking factor
A slow-loading page results in a high bounce rate and a dip in traffic. Even a second’s delay in loading will frustrate and discourage the users. The users would no longer feel confident about your products and will switch over to your competitor’s site.

Recent research shows that more than 41% of people will leave your website if the webpage takes more than 3 seconds to load. This may result in about a 10% of loss in conversions. And that’s a terrible figure particularly if you have an e-commerce site. Even search engines support the cause of fast internet.

What’s worse is poor performing websites are mostly abandoned by people who search for info using mobiles. You can easily assess the page load speed with the help of an SEO audit tool.

3. Optimize Images for SEO
You would like to show your products from all angles and if you are an e-commerce site then it’s a de facto element. But your stunning visual treats intended to attract your potential customers may drive them away by killing the page load time. Obviously, you need to ask your SEO service company to fix it.

First things first. Compress your images as file size, compression level, and the height and width of an image play a key role in improving the performance of your website.

Create keyword-rich file names that are concise and direct. No! We are not talking about giving a clean chit for keyword stuffing. Just think how your potential customers would search for the products and align the name accordingly.

Use a website audit tool to pick out the powerful keywords related to your business. Also, check out how your competitors are playing a winning game with keywords. Alt attribute contributes to SEO tremendously. Add relevant keywords for your image and if your products have a model or serial number, you can include them.

Choose the right format for the images. JPEG is the standard image type preferred widely because it allows high quality at low file size. GIFs can be used for simplistic images and animations. They are great for plain images with fewer colors. PNG files are rising in popularity because they don’t degrade with re-saves like JEPGs as time adds on and supports more colors than GIFs. But when it comes to the size JPEG is the clear winner.

4. Create Unique and Useful Content
No doubt content is still the king but only when it communicates the message that the user is searching for. It should educate the users and convince them to buy your products. Though sometimes citations are necessary search engines generally hate duplicate content. So, check for weak content before going live.

A well-crafted content lures in new customers and helps to build strong relationships. If your audience loves you the search engines also will and that’s one wonderful way to improve rankings.

Give the users what they want. That’s the secret sauce of high-quality content. Use powerful keywords adequately. But typical keyword stuffing is an absolute no-no.

If you don’t have a page dedicated to blogs so far, do it now! Do it! Write content that will create a fine rapport with your business and the audience. Make sure that your content is engaging and entertaining. Don’t forget to include strong CTAs.

5. Set down exclusive titles and descriptions for every page
A killer title and a meta description for every page area must. Why? Because a well-crafted title and meta description are the first elements that search engines will track to grant the rankings. Those short phrases give the clue to the users about what your site contains for them to decide whether they should click your site or scroll away to your competitor.

Duplicate meta description is the kiss of death as duplicate content for sure offers a poor user experience and Google may even penalize you.

Remember that a page in your site that talks about your website designing is unquestionably different from the social media marketing service page and so are the other pages. So, go back, dig up the repeated descriptions with the help of a Seo audit tool and eliminate them. Take care to give a different title and description for each page.

Bonus Tip
Make the most of SEO Audit Tools
There is an ocean of website audit tools out there but take care to choose the efficient one. Ezio, which always aims at generating #SwimAgainstTheTide strategies, has come out with an SEO audit tool popularly called Site Audit tool. With it, the health checkup of your site is just a breeze. We also provide beautiful reports and quick fixes. We can power up your website with out-of-the-box SEO strategies to drive traffic and skyrocket your sales.

Interested? Register now for the free use of our website audit tool.

Do you have anything to add? Leave it in the comments section.