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3 Reasons China’s Box Office Soared This Summer While the US Flopped

One hit movie and a fanbase with diverse tastes helped the Middle Kingdom get back on its double-digit growth track

This summer, a high-octane action movie captivated audiences in one of the world’s largest film markets, grossing nearly $1 billion and changing the trajectory of its box office forecast. And while that seems like welcome news for the slumping U.S. box office, it wasn’t: the movie was China’s “Wolf Warrior 2.”

“Wolf Warrior 2,” directed by and starring Wu Jing, made more than $800 million in China at the same time U.S. box office was struggling through its worst summer slump in more than a decade. (New Line’s record-setting “It” helped the domestic box office bounce back in September, but it remains down nearly 5 percent year-to-date.)

At the Future of Asia Conference put on by the Los Angeles World Affairs Council in Santa Monica earlier this month, Leeding Media CEO David U. Lee said the Chinese box office could finish up as much as 20 percent this year, a welcome performance after the world’s fastest-growing movie market flatlined last year following years of double-digit growth. Jonathan Papish, a box office analyst at China Film Insider, said that growth rate is possible if including online ticketing fees, but even adjusting for those, it should still finish up by a healthy mid-teens percent.

With all the doom and gloom in Hollywood, here’s how China held strong:

Sometimes it only takes one movie

The difference between this year and last can mainly be attributed to the success of ‘Wolf Warrior 2,'” Papish told TheWrap. “In fact, removing its current gross (5.28 billion yuan) would actually place this year’s box office behind last year’s, excluding ticketing fees.”

Wolf Warrior 2” passed Stephen Chow’s “The Mermaid,” which was released last February, to become China’s all-time highest-grossing movie. “The Mermaid” got 2016 off to a strong start, but a combination of reduced ticket subsidies and a weak local slate turned it into a major disappointment, as the Chinese box office grew just 4 percent last year, and actually declined in dollar terms, as the Chinese yuan weakened against the U.S. currency.

But “Wolf Warrior 2’s” record-setting performance, which came during the busier summer season, almost single-handedly gave 2017 a different ending.

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