By looking at the changing environment via a "long-term privacy lens," Google is altering the way they approach their products and partnerships. Marketers will still be able to see outcomes from digital advertising without jeopardising the privacy of their customers. In other words, both consumer and marketing objectives will be satisfied. Campaigns and conversions will be impacted as a result of this. There are certain to be more adjustments in the future, so nothing is fixed in stone. What matters is that you lay the groundwork for privacy-protected growth as soon as possible, and here's how to do that.
1. Assemble
The first stage is to gather first-party data from your customers, such as email addresses and purchase histories. Data obtained directly from current consumers is referred to as first-party data.

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