With the second wave of pandemic hitting us harder than the first one, most of us are back to where we were last year; with classes being held online again, all meetings back to being held on Zoom, we are once again leaning more on the digital space. Brands are aware of the rise in the time spent by people on the internet and are investing their efforts more into the digital space to keep the audience engaged and to keep the brand’s presence alive. Some of the digital PR tools that are widely used in PR are:
Social Media
Researches and studies have shown that the number of people using social media keeps on increasing every day, and is likely to grow at a higher pace in the coming years. Ever since the pandemic came into the scene, not just the user base has increased, but the time spent by an average user has also increased. Hence, social media is without a doubt a key tool in digital PR. It can really help the brand to cater to a demographic and can even help them in attracting more customers, if their work is good on such platforms. Being the PR Agency in Delhi, we understand how relevant and useful this tool is and harness it to the best possible use.
Influencer Marketing
As part of the social media universe, influencer marketing has been on the rise and more brands have been trying it out. If even a few key influencers are rightly identified, that is a trusted name within the same niche, it can help the brand to grow immensely. And since viewers are likely to trust an influencer, whom they have grown to trust and love over the years, they are also more likely to buy something they recommend. It can help the brand by attracting newer customers as well. Many big brands have been trying their hands at this tool and have been able to garner good results by doing so. With the rapid rise of social media, influencer marketing has also been on a rise and has grown immensely in the last few years. Again, the key here is to identify the key influencers working in the same niche.
SEO
Search Engine Optimization or SEO is something that if a brand understands well, they will not just be increasing the traffic but also it will lead to higher sales as well. Customers are more likely to trust links and website names that are organically generated by the browser, as opposed to the ones that are advertisements and are paid for. Think about it, when you search something, how likely are you to visit the first link that is generated and is not an ad? If a brand can somehow manage to get in the top few links of the organically generated ones, it will benefit them immensely. Hence, brands should spend some time understanding SEO and after analyzing their current state, should come up with ways they can do better when it comes to SEO.
With the world going more and more digital by the hour, brands and PR professionals should not shy away from the many digital PR tools that have advantages to offer and try their hands at it. They should also do so because researches and reports have shown that brands using the available digital tools well are doing better and have a higher chance of being memorable. These were just the top three tools that are primarily used, and the internet has many more to offer. Like it or not, such digital tools are here to stay.

Source:- https://twenty7inc.in/3-digital-pr-tools-essential-during-pandemic-...