SEO

SEO or Search Engine optimization is a process of optimizing content on the search engine so that the organic result appear on the top of the search result.

SEO is done in such a way that, it should be easy for the search engine spider to crawl and index the pages which are meant for the result .

If proper search happens the spider brings the traffic to the website containing the information.
There are several techniques in SEO optimization. These include On-page SEO and off-page SEO techniques.

Apart from these the most important one is regarding keywords. SEO keywords are some significant words or phrases which are very much necessary for search engine to index and provide ranking.

LOCAL SEO:

Local SEO is similar to SEO but here the optimization is done within a limited geographic area. The algorithm is designed in such a way that the result of your search is just within the area that is near to you. Local SEO is very helpful because we can find any type of service which is close enough for your requirement in your region. Local SEO benefits more for the small businesses and businesses who are present within a specific area with the Google's "Local 3 pack". SEO engines like Google uses the location to fetch the details for your search which is more accurate. Even if you doesn't specify the service your wanted with a tag like "near me" it fetches the output within the nearby region.

EQUINOX IT SOLUTIONS

Equinox IT solutions was established in 2009. It is a IT affiliated company which provides all the solutions to IT related problems also engaging with the business and providing B2B service by improving the strategies required for the growth of the business.

Equinox works on Website Designing, Graphics Designing, Web Development, Software Development, Article Writing, Online Marketing, Search Engine Optimization Services, E-Commerce Solutions, Payment Gateway Integration, Mobile Application development and Implementation, last but not the least Internet Of Things with high quality support and testing. Equinox excelled in the field of Digital Marketing as it is one of the best SEO service company in USA which provides SEO services.

Main aim of Equinox IT Solutions is to provide quality services and work till the customer satisfaction is achieved. Though the company is physically present in India and Canada, it works virtually without boundaries across the world as it's a Global company. Some of the clients in equinox are Toyota, Cisco, Denso, PayPal ,Lennar etc

3 BENEFITS OF LOCAL SEO SERVICES IN USA:

1.Visibility in Google Search Page:

Local SEO services improve the visibility of your website in the Google's "Local 3 pack". It is nothing but the first 3 results obtained when you search with a tag like "near me". When local SEO service for your business is good; that is, adding the zip code with name and physical address along with phone number to your website helps Google to make your website visible when a customer is searching a service which you are providing. Including these details helps Google maps to locate your service as soon as possible, it also provides the search result in the first page Search Engine.

2.Increasing the Website Traffic which increases the Sales

When the visibility of the service is high ,the traffic reaching your website will be increased automatically. Usage of back links and directory submissions the website traffic gradually increases. There is another important factor which is considered more in Local SEO is that your website should be mobile friendly. As most of the customers nowadays are using their services from the mobile your service should be visible and speed of the website should be high. If your website doesn't open in mobile all the effort you did to appear in the first page of Search Engine goes to vain.

3. Google My Business Listing and Positive Reviews

Your Competitors who has the same local services may be unaware of Google my business listing. This can be a added advantage to you. As Local SEO is cost free and you can rank first on the search page with GMB. Positive reviews can be another stepping stone because people in the present day relay on the responses given by the other customers who experienced the service earlier. This can help to get higher sales which increase the revenue.