What is a visual content marketing strategy? In the broadest sense, visual marketing refers to the use of anything that catches the eye to promote a product, service, or experience. Whether in person, online or on the product itself, the use of color and design is included. Although visual content marketing has been around for some time, some marketers are still unsure how to make the most of it. The ultimate goal of visual content marketing is to turn viewers into paying customers by providing instructional or entertaining content that targets a specific audience and appeals mainly to their visual senses. A company’s content assists its intended audience in resolving problems associated with its product or service.

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