Data-backed insights on featured snippet optimization

Around one-fifth of all keywords activate a highlighted snippet

99 percent of all featured bits tend to appear within the very first organic position and take control of 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR).

The secret to included snippet optimization lies in a couple of specific areas: long-tail- and question-like keyword method, date significant material that comes at the best length and format, and a concise URL structure.

Google has always been pretty hazy on any details about winning highlighted snippets. This held true when they were first presented, making them something businesses considered to be the cherry on top of their SEO efforts, which is still mostly the case. Having first-hand understanding about the worth and power of featured bits, Brado partnered with Semrush to perform the most detailed research around featured snippet optimization to uncover how they truly work, and what you can do to win them.

Exposing the highlights from a Featured bits research study that analyzed over a million SERPs with highlighted bits present, this post unwraps actionable tips on amping up your optimization method to finally win that Google reward.

General patterns throughout the included snippet landscape.

With billions of search questions go through the Google search box every day, our study found that around 19 percent of keywords activate a highlighted bit. Why does this even matter? Included bits are known to drive higher CTR-- as another study uncovered, they are accountable for over 35 percent of all clicks.

Additional proving the enormous power of featured bits, our study revealed that they use up over 50 percent of the SERP's property on mobile screens.

Combine this with our findings that 99 percent of the time featured snippets take control of the first organic position, which they are in many cases activated by long-tail keywords (indicating particular user intent), and you'll get the factor behind incredibly high CTR numbers.

Are some industries most likely to trigger highlighted bits?

In the study, we defined industries by keyword categories, finding that, indeed, featured snippet volume is inconsistent across numerous segments.

The top industry, seeing a featured bit in 62 percent of all cases, is Travel and Computer System & Electronic devices, followed by Arts & Home entertainment (59 percent), and Science (54 percent), while Real Estate keywords drag all the rest with just 11 percent of keywords activating an included snippet.

featured bit optimization insights on keyword categories that set off.

Yet on a domain level, the industry breakdown varies slightly, with Health and News websites having equivalent highlighted bit volumes.

You can discover the complete market breakdown within the study.

Featured snippets are all about earns, not wins.

Just hoping your material will win you an included bit isn't enough-- as our study revealed, it's all about hard-earned material optimization outcomes.

1. Enhance for long-tail keywords and questions.

When it comes to optimization and keywords, employ 'the more the much better' logic.

Our research study discovered that 55.5 percent of highlighted bits were triggered by 10-word keywords, while single-word ones only showed up 4.3 percent of the time.

Something even better than long-tails is questions. 29 percent of keywords activating an included snippet begin with concern words-- "why" (78 percent), "can" (72 percent), "do" (67 percent), and in the fewest cases, "where" (19 percent).

featured bit optimization insights on concern keywords that trigger.

2. Utilize the best content length and format.

The SERPs we analyzed consisted of four types of featured bit: paragraphs, lists, tables, and videos:.

70 percent of the results showed paragraphs, with approximately 42 words and 249 characters.

Lists came in as the second-most-frequent highlighted bit (19 percent), with an average of 6 item counts and 44 words.

Tables (6 percent) typically featured five rows and 2 columns.

Videos, whose typical period stood at 6:39 mins, showed up in just 4.6 percent of all cases.

Of course, do not blindly follow this information as the golden rule, rather see it as a great starting point for featured-snippet-minded material optimization.

Plus, keep in mind that content quality always dominates quantity, so if you have a high-performing piece that includes a 10-row table, Google will just suffice down, revealing the blue "More rows" link, which can even enhance your CTR.

3. Don't overcomplicate your URL structure.

As it turns out, URL length matters in Google's choice of a website that deserves a highlighted snippet. Attempt to stick to neat site architecture, with 1-3 subfolders per URL, and you'll be more likely to win.

Just for reference, here is an example of a URL with 3 subfolders:.

xyz.com/subfolder1/subfolder2/subfolder3.

4. Make regular material updates.

In the "to add or not to include a post date" problem, based upon our included bit analysis, we 'd recommend that you publish date-marked material.

Most of Google's featured snippets consist of a short article date, with the following breakdown: 47 percent of list-type highlighted snippets originate from date-marked content, paragraphs-- 44 percent, videos-- 20 percent, and tables-- 19 percent of the time.

While fresh-out-of-the-oven material can be preferred by Google, 70 percent of all content making it into the featured snippet was anywhere from 2 to 3 years of ages (2018, 2019, 2020), meaning once again that content quality matters more than recency, so you shouldn't worry that putting a date on it will work against you.

Data-backed insights on featured bit optimization

Around one-fifth of all keywords activate a featured bit

99 percent of all featured bits tend to appear within the first organic position and take control of 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR).

The secret to included snippet optimization depends on a few specific locations: long-tail- and question-like keyword technique, date significant material that comes at the right length and format, and a concise URL structure.

Google has actually constantly been quite hazy on any information about winning featured bits. This held true when they were initially introduced, making them something services thought about to be the cherry on top of their SEO efforts, which is still mostly the case. Having first-hand understanding about the value and power of featured bits, Brado partnered with Semrush to conduct the most comprehensive research around included snippet optimization to uncover how they truly work, and what you can do to win them.

Revealing the highlights from an Included bits research study that evaluated over a million SERPs with highlighted bits present, this post unwraps actionable recommendations on amping up your optimization method to lastly win that Google reward.

General patterns across the featured snippet landscape.

With billions of search inquiries go through the Google search box every day, our study found that around 19 percent of keywords activate a highlighted bit. Why does this even matter? Featured bits are known to drive greater CTR-- as another study discovered, they are accountable for over 35 percent of all clicks.

More proving the enormous power of highlighted bits, our research study showed that they take up over 50 percent of the SERP's real estate on mobile screens.

Integrate this with our findings that 99 percent of the time featured bits take control of the first organic position, which they are in the majority of cases set off by long-tail keywords (suggesting particular https://ionline.com.au/seo-services/seo-gold-coast/ user intent), and you'll get the factor behind incredibly high CTR numbers.

Are some industries most likely to set off highlighted bits?

In the research study, we specified markets by keyword categories, discovering that, indeed, featured snippet volume is inconsistent throughout numerous segments.

The top market, seeing a featured bit in 62 percent of all cases, is Travel and Computer System & Electronics, followed by Arts & Entertainment (59 percent), and Science (54 percent), while Property keywords drag all the rest with only 11 percent of keywords setting off a featured bit.

featured snippet optimization insights on keyword classifications that trigger.

On a domain level, the industry breakdown differs slightly, with Health and News websites having equivalent highlighted snippet volumes.

You can discover the full industry breakdown within the study.

Included bits are all about makes, not wins.

Simply hoping your material will win you an included snippet isn't enough-- as our study showed, it's all about hard-earned content optimization outcomes.

1. Enhance for long-tail keywords and questions.

When it comes to optimization and keywords, utilize 'the more the much better' reasoning.

Our research study found that 55.5 percent of highlighted bits were triggered by 10-word keywords, while single-word ones only showed up 4.3 percent of the time.

One thing even better than long-tails is concerns. In reality, 29 percent of keywords triggering an included bit begin with question words-- "why" (78 percent), "can" (72 percent), "do" (67 percent), and in the fewest cases, "where" (19 percent).

included bit optimization insights on concern keywords that activate.

2.