Having a good conversion rate is the foundation of high sales volume. Immediately before a consumer completes their purchase, offer a similar product or service that can be added to the order with a single click. While it doesn’t technically change conversion rates, it does increase revenue without any impact on your current funnel.

As online shoppers can’t touch or see the products physically, having lots of images from different angles will help them to view the product more closely. You would get higher conversions even if you increase the product price to offer the free shipping. Furthermore, they may not require all features you have in your product or service. Listing the features of your products or service is important, but it is even more important to tell the customers how your product will solve their problem or help them.

You can do this during the checkout process or as a follow-up email after the initial purchase. For example, we monitor the phrase “optinmonster.” increase website conversion often engage with prospects who are asking questions about our product versus a competitors’. Monitoring for keywords related to your brand can help identify customers who are ready to make a purchase. Content upgrades are a great way to offer several calls-to-action in your content, without also displaying several optin forms. Content upgrades are techniques you use to offer your readers a chance to get exclusive bonus content by signing up to your email list. A specific landing page and call to action are more relevant to the visitor’s needs than your homepage and are more likely to convert.

These tabs help keep the page simple and not overwhelming with the copy. The gray and white buttons allow visitors to learn some key features and benefits and compare three norton products. Award badges highlight industry accolades norton has recently won. You can use website surveys to identify visitor frustrations. You can collect feedback from actual visitors in real-time, while they are experiencing your website.

This one trick will lead to your average order value increasing by roughly 10 to 20 percent. Another study by cxl explains how one brand increased sales by 332 percent by using a limited-offer sign with a countdown timer. Many visitors want to buy your service but are on the fence. I try different cta buttons and copy to see which one’s get the best clicks heatmaps and recordings tell you when users avoid your ctas. Then you know you have a problem and need to spend time improving the cta copy.