Are you an online store owner? Or maybe you sell equipment to different countries? The scale of your business is not important, but if you are not on the Internet, you do not exist. Therefore, every business owner asks himself the question: How to choose a marketer or marketing company and which is more profitable?

Trends change every day, but one of them remains unchanged - every year more and more people shop online. The world is projected to have 2.1 billion digital shoppers in 2021. Can you imagine this huge number of people? But some of them are your potential clients!

That is why marketing is one of the most important components of modern business. A sensible approach to promoting your products will affect not only your income, but also the opinion of consumers about your company and services.

A natural question arises: to do marketing on your own, to hire a marketer and additional employees, or to outsource this task to a marketing company? Each of these solutions has its pros and cons.

Today we will consider the option of outsourcing marketing (marketing agency) and, in particular, why it is possible and necessary to do this and what criteria are important to take into account. 

1. Marketing in an outsourcing company is cost-effective.
Comparative analysis of the form of payment of employees in Ukraine and America, as well as marketing of companies

Outsourcing marketing tasks will help you significantly save on employee salaries. This is easy to understand by comparing the costs of maintaining a marketing department in the US and Ukraine. 

The department should have at least a marketer, an SMM specialist and a CEO. 

In the USA, on average, you will need to pay them $ 230,000 a year, in Ukraine - about a million hryvnia. 

And that's just the salary! But you also need to consider additional costs - taxes, social benefits, medical insurance, the cost of renting premises, equipment, software and many related expenses.             

As a result, you will spend more than $ 300,000 per year on this. The cost of marketing agency services ranges from 1,000 to 10,000 dollars per month, or from 12,000 to 120,000 dollars per year. A significant difference, isn't it?

Comparative analysis of recruiting employees by country and marketing to companies

2. Concentration on your project
Concentration of marketing companies and marketers on your project

Professional marketing companies focus on their client to bring results as quickly as possible. This is the difference between amateurs and pros.

While the marketing team is promoting, the business owner can focus on other important areas of company development, such as financial management, company structuring and automation, etc.

3. Comprehensive marketing and an extensive team
Composition of the team for integrated marketing

In a marketing agency, a large team will work on your project, members of which specialize in different areas of marketing.

This, undoubtedly, will only benefit the project, since all important factors will be taken into account and the promotion will be carried out in all possible ways.

With this approach, a high level of management, an understanding of the depth of the business and good communication with the owners and the sales department are important.

4. Creative marketing
The creativity of the marketing company and the marketers, or the creatologists?

A team of fifteen specialists, for example, will generate much more interesting ideas than a team of 3-5 full-time employees. That is why even giants like Pepsi outsource their marketing campaigns - the result is worth it!

What is the ad from “Wieden + Kennedy” that saved “Old Spice” from ruin!  

After discovering that men use the shower products women buy, the marketing agency created a unique ad aimed at both men and women. The video itself was a mockery of ordinary advertising, many of the rules were violated. But this is what played a major role - the video went viral and helped to establish a connection with the brand's fans through video responses.

5. Monitoring the latest marketing promotion trends
How to choose a marketing company?

Marketing agencies conduct more than one or two projects - if anyone knows all the new marketing, it is they. Often, marketing companies themselves are "trendsetters" in marketing and your business can gain popularity precisely through the use of modern trends in promotion.

Did Dove know that they would change attitudes towards beauty around the world when they entrusted their advertising to Ogilvy & Mather in 2004? This ad for the company was the first step towards what is now called the "natural trend."

It would seem, how could, in fact, “anti-advertising” increase the company's revenues? But after the publication of the first video, sales of soap alone almost doubled. Thousands of people were willing to pay not for the components of the product, but for the fact that the company is doing something important and valuable for everyone and they wanted to be a part of it.

6. Scalability of business services
If you feel that your company needs to scale up its marketing activities, outsourcing marketing is a piece of cake. Otherwise, you need to hire additional workers, and this will take a lot of your time and money.

If you use the services of a marketing agency, you just need to communicate your desire - the team will do everything necessary for you, without damaging your time and wallet.

7. Evidence of the company's growth and efficiency
Company growth through proper marketing of the company

With the growth of the business owner's company, the marketing campaign helps him to increase advertising turnover without any problems. 

Let's say you are a brand / production owner and want to open new branches or business. Your business is growing, but your marketing department is not. He can do the same amount of work as before. 

You can increase their workload, but the quality of their work will deteriorate.

You can hire additional specialists, but this will increase costs and problems.

8. Complex marketing solutions
How to choose a marketing company to get complex solutions?

A marketing company will make your life much easier. No need to worry about a photographer or designer, about small deadlines and meetings, about managing social networks and advertising. 

You order a comprehensive marketing service and get results not only in sales and attracting new leads and working with existing ones, but also form a stable brand in a competitive market. 

9. Access to effective marketing tools
Effective tools through a marketing company - open!

The marketing company in its work uses many modern tools for the analysis and generation of content and advertising.

These services and programs greatly simplify and improve the whole range of work and give good results.

Most of these tools may not be available or known to you or your in-house marketing department.

Many of them are paid and it makes no sense for your company to acquire full access to all the functionality of the program, for example, to analytical services, if you rarely need it.

10. Experience and results of the marketing of the company
The experience and results of the marketing of the company give more advantage and

How effective will the marketing department in your company be in the first week? Per month? In year? Do they have enough experience for this job?

Is it possible to compare their results with the work of a marketing agency, where the team is a single well-functioning mechanism, and the experience is counted in years of work and hundreds of successful projects?   

Considering all these factors, it is safe to say that outsourcing marketing is not just a good solution - it is the best solution!