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How do we rate flyers? What is the secret behind retention?

Studies have shown various attributes that contribute to flyer impression and retention. Here they are:

First attribute is for flyers to be catchy. Lets face, people will not be reading your flyers if they are not attracted with its design. Thus, to create a center of attention in the flyer will make an overwhelming difference. A tempting picture or a moving statement can capture your potential customers…