In the field of marketing, there are a variety of unconscious biases that are a major factor in the decision-making process of consumers. Some of the most prominent biases are the fear of missing out on the truth, the anchoring bias, and possibly the most significant one, social proof.



The top three areas in which you can be ahead of your competitors in terms of social proof include testimonials as well as case studies as well as PR (PR). PR is used by companies to expand their… Continue

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