Branding is an important part of your business. To establish your company, you must promote it. People must come to associate your name with a certain image and range of products. If you are in retail, this is an invaluable part of your business model. That is why the branding of your company should start with the design of the signs you use in your store. Nothing can be taken for granted in retail; not even the signs that hang in front of your store and inside of it.

To get the best…