In the realm of digital marketing, Facebook remains a colossal force. Its vast user base makes it an ideal platform for businesses seeking to connect with a wide audience. However, to truly tap into the potential of Facebook PPC (Pay-Per-Click) campaigns, it's imperative to strategise and optimise diligently. Anchor Digital provides insights into how businesses can maximise their return on Facebook PPC campaigns.…

Working from home and remotely from the office has been trending for a few years now.  Enter the coronavirus pandemic.  The need for remote work is now not a trend, but a safety issue for many people and businesses today.  The traditional workplace has now shifted, almost overnight, to an overwhelming trend of working remotely as a precaution and stay safe. Most people, who can, are now working from home.  It is time to consider a few practices which may help…

Marketing is a challenging and rewarding career.  Clients place their faith, confidence, and money within you and your firm’s control.  Marketing design is critical to success.  All your employees must be actively engaged in the pursuit of marketing success for all your clients.  Marketing communication begins internally with your staff before any effective communication can take place with your clients.  Managing your employees successfully when they work from…

Today is the age of technology.  Marketing is directly affected by technology.  When discussing top current trends in marketing, you should think immediately of digital marketing.  Digital marketing sometimes moves at what seems to be the speed of light.  Although there are many trends today in marketing, five will be examined here.

Content Marketing

You might…

Why are EDMs, or email marketing, so popular for getting your message across? It’s because as consumers, we are more and more time-poor. We hardly have time to sit around and read an email full of tips, tricks and methods that are proven to increase your ROI or see any results through marketing techniques. The reason why EDMs are so successful is…

Is your website’s performance lacking? When you Google search your web page, does it appear the first spot on the list? If your website is reaching out to gain organic traffic, you may need to review the website's performance through a little analysis and initiate a series of changes to your SEO’s and key phrases.

Usually a highly skilled marketing…

You’re probably sitting at your desk thinking, how do I increase more traffic to my website or Facebook page? Well, we’re here to tell you that it’s easier than you think! Firstly, you need to understand what type of ads work for you and what types don’t. What draws your customers in and what turns them off?

The Campaign…

First and foremost, a content marketing agency is a team of individuals.  From the owner/leader down to the most junior writer there must be common ground that all can respect, own and move forward toward the success of the agency.

One might think that creation of the team is the most important aspect facing a content marketing agency.  Talent is important.  There is no need to overlook the need to obtain the best staff…

Web traffic is an important metric for measuring the performance of your website. It demonstrates the number of people that are visiting the pages of your website on a daily basis. You need your web traffic to be as high as possible as it is a sign that your advertising and marketing efforts are paying dividends. It also indicates where the traffic is coming from. If the website traffic is mostly coming from the Search Engines then it shows that your SEO efforts…

Web traffic is important for gauging the performance of a website. However, if you are not making conversions then this web traffic, it’s no use to you. The aim of a business website isn’t just simply to expose its products. You want to turn the people visiting the website into buying customers as this helps generate revenue. Admittedly, this process of converting web traffic into sales isn’t easy. You need to do a lot of quality assurance and continuous…

Websites need to be designed to attract potential customers - not to turn them away. However, there are some factors that can cause customers to drop off from a website soon after visiting it. You need to make sure that any potential customer coming to your website gets what they want and you can easily provide your services. If the process for making a purchase is convenient, there is a high chance that potential customers will turn into paying customers.…

The purpose of having a website is to make your business visible and exposing your product to a wider audience. After the website goes live, your primary objective is to advertise it as much as possible. The aim of this advertising is to boost your web traffic. The more web traffic your website receives, the more exposure your product will get. There are various methods used for boosting your web traffic but the most important one among them is search engines.…

Graphic designers are needed to make the websites beautiful. The web designer’s job is to simply ensure that the website is functional and is easy to navigate. The graphic designer has to make it look attractive. However, this isn’t the only job that they perform. They are also tasked with the duty of coming up with designs for the company’s…

In the past, people have looked at newspaper advertisements to search for products. However, this has all changed. Nowadays, search engines are used by people for searching anything and everything under the sun. So, if you plan on making your website visible to your target audience then you need to have it show up on a search engine, specifically, Google. Getting your website displayed on Google isn’t difficult. Google indexes every website on the internet…

If you have started a business, it is highly likely that you have a website up and running as well. In today’s world where people mostly shop online, not having a website means losing out on potential customers. So, building a website for your business should be a priority if you haven’t reached this stage yet. However, a website alone won’t increase your sales. There are millions of websites on the internet, so finding yours will be like finding a needle in a…

SEO and SEM are often confused with each other. People consider them to be the same thing. While they have lots in common, they aren’t interchangeable terms. In fact, SEO is just a set of tactics that falls under the umbrella of SEM. On the other hand, SEM is a broad term which encompasses various marketing methods used for Search Engines. These marketing methods include SEO, PPC campaigns and Advertising. Thus, SEO is one of the marketing tools used for doing…

Social media has become an integral part of marketing for both small businesses and large enterprises. Since social media networks have a massive following, brands can benefit a great deal by having their presence on these platforms. However, there are so many social media networks that remaining active on all of them isn’t possible. This is where…

The rise of social media has meant that you cannot afford not to be active on it. However, it can be quite overwhelming for a small business to be active on different social media platforms at the same time. Thus, it is a good idea to pick the social media platform that you think would drive the most traffic to your business. But, how to decide which social media…

Having set up a website for your business is a big achievement. However, it is just the start. You need to continue improving your website if you want it to start benefiting your business. There are a number of ways to improve a website. For example, uploading refreshing content and linking it to credible websites in your niche can improve your search rank. You can also work on…

Google keeps coming up with new and improved tools for your benefit. The great thing is that most of these tools are free to use. You can use them increase website performance, enabling you to use it as a marketing and advertising tool. In this article, we will take a look at some of the Google tools that you can use for free.…