Marketing Automation- Making Business Easy

Marketing automation enables marketing teams to accomplish more with fewer resources throughout the client journey. Read on to know how Marketing Automation Making Business Easy as it can be a game-changer for businesses! Marketing has evolved over the years with the advancement and innovation in marketing technology. In recent years, technology has brought massive disruptions to traditional marketing efforts, requiring firms to adapt how…

All you need to know about B2B Influencer Marketing

Influencer marketing is all the rage right now. But it’s not a fad; it’s an ROI-driven marketing strategy that’s here to stay. Brands need to take a human-centric approach to marketing. Modern customers trust the opinions of a human more than an advertisement from a brand. Now that paid advertising is getting more expensive B2B influencer marketing platforms would be a big gamechanger for marketers. The digital era has facilitated…

Best Free Content Management Systems

To create websites focused on content, the best option is to use a content management system. Read on to know the best content management systems that will help scale your business. With various CMS systems available today, you need to be clear with your goals to find the right one. To create content-focused websites, you need to choose a best free content management system (CMS) to power the site. The design and the content are the core elements…

Market Intelligence Benefits for Small Businesses

Small businesses are the economic drivers of a country. And, Market intelligence is the ultimate tool for success & survival as they face hurdles in growing. According to a Salesforce Report, around 90% of the business population represents small and medium-sized businesses(SMEs). In competitive markets, small businesses are either exploited or made feel neglected by large marketing tech companies. Tune in as you get in-depth…

Reputation Management For Multi-Location Business

If your multi-location business is just starting or has had difficulties in the past that brought your average star rating to below four stars, don’t panic! Your business’ online reputation can significantly impact potential customers and can make or break your sales. Read on to know the tips and tricks for reputation management! As a multi-location business, you likely understand the importance of reputation management for…

What is an Answers-Based Digital Marketing Strategy?

Whether it’s through local social, promoted in images in your local listings, or highlighted on your local pages, there are many ways your business can share information consumers are looking for. So why is an answers based Digital marketing strategy necessary? Now more than ever, consumers crave convenience. They want to find the information they are looking for in an instant without having to do a lot of additional…

A Marketer’s Guide to CRM

CRM isn’t just meant for sales. It is an effective solution to optimize and enhance customer journeys. But how are CRM systems integral to marketing? Read on to know more! Since CRM focuses on making sense of customer data, it helps marketers create and offer value to their customers. You get to nurture your buyers to be sales-ready and steer the interested prospects in the right direction. A Guide to CRM platform is paramount for managing customer…

Best Conversational AI Chatbots for 2022

Conversational AI Chatbot - Providing customers with an easy way of asking questions with immediate answers creates trust in your brand. So what you get is a happy customer who is confident enough to buy your products. What does any business want more than this! So now if you are wondering, which Conversational AI platform is the best, here are a few to choose from.

Which Conversational AI chatbots are the best?

AlphaChat -…

Martech Interview with Rick Kelly on Customer Experience

Brand loyalty is contingent upon customer experience. If customers aren’t satisfied with a brand, don’t trust a brand and don’t respect a brand, then their loyalty to a brand will be nonexistent. In an Martech Interview on customer experience, Rick Kelly talks about all of those factors come back to customer experience. With hundreds of digital touchpoints available now, customer purchasing patterns are more varied and…

Customer Data Platforms For Data Driven Growth

In the past decade, first-party data has exploded. Marketers now have more first-party customer data than ever before, and it’s spread across more systems than ever before too. And expectations to deliver highly personalised experiences have also increased exponentially. To help organisations make the best use of their customer data to drive success, in 2013 David Raab founded the Customer Data Platform (CDP) Institute, a vendor-neutral…

Answers-Based Digital Marketing Strategy

In order to develop a solid answers-based digital marketing strategy, your multi-location business must first understand customer needs. This blog will give you a walkthrough of techniques that can give your brand tap market ridges. There are several areas your business can leverage to better understand market needs. So why is an answers-based marketing strategy necessary? Now more than ever, consumers crave convenience. They want to find the…

Martech Interview with Myles Madden on Performance Marketing

Making decisions solely based on numbers can be very misleading, especially in marketing. In an Martech Interview on Performance Marketing, Myles Madden talks about Performance marketers are known for having very little business acumen and seen as the “Facebook Ads person” or “Google Ads person”. Coupling this qualitative feedback with the quantitative data will allow performance marketers to make better judgments on the…

Martech Interview with Rasika Narang on Digital Advertising

Marketing is central to driving business growth today. In an Martech Interview on Digital Advertising, Rasika Narang(SVP, Marketing at Viant Technology) talks about digital advertising renaissance with Adtech and Martech! One of our core values (my favorite) is called FIO – Figure it Out. This defines our entrepreneurial spirit – which is one of the things that sets the company apart.

The digital marketing ecosystem…

Martech Interview with Ryan Berman on Mobile Marketing

TallBob stands as the most trusted partner for SMS/MMS, Mobile Engagement, & Mobile Analytics in all of Australia. Ryan Berman, the CEO shares his perspectives in Martech Interview on Mobile Marketing about personalization and its role in mobile marketing. Personalised messages and experiences can really build loyalty when you plan and understand engagement.

Predictive analytics the future of digital marketing. Without…

The Best Conversational AI Chatbots for 2022

Customers have some set of specific questions about your services or want information about your company, that’s where Conversational AI chatbots 2022 come in the picture! Conversational AI is all about the programming that allows a machine to mimic and converse with humans. We can simply say that AI-chatbots use conversational AI to understand and have a conversational experience with humans!

What Is A Conversational AI…

Intelligent Marketing Starts With Customer Intelligence

With the increasing martech platforms, Intelligent Marketing plays a crucial role. And, CI is one of the first steps to efficient CX. So, how to mingle them both? Can you picture Marketing without AI? It’s next to impossible now. The reason is the change of approach in a marketer’s decision-making. An integrated suite or a “best of breed” software? Marketers have to get the best according to their organization’s needs. And that…

What are the benefits of email marketing?

You’ll have answers to questions like- What are the benefits of email marketing? How to get started with email marketing? Email marketing can produce great results for small firms with limited marketing costs. The following are the most significant advantages that email marketing can provide for small businesses:

High Return on Investment (ROI) - You can boost this number by adopting strategies like a double opt-in, A/B testing, and…

Martech Interview with Ian Dix on Demand Generation

Content marketing and demand generation marketing are two different entities for most businesses. They need a new type of demand generation that relies entirely on buyer intent. In an Martech Interview on Demand Generation your ABM platform data might tell you what account is interested, but not specifically who is interested. Is it one person doing a lot of research? A lot of folks? Prior to our solution, you never knew, and your…

Conversational AI Making Business Replies Easier

With advancing technologies, the world is becoming more digital, where Conversational AI is readily being used to allow easy communication between machines and humans. Conversational AI Chatbot is becoming common day by day. Not only for commercial objectives but also for entertainment. When computers converse with humans, developers put forth a lot of effort to make the interactions as human-like as possible.

Whether you’re…

Data analysis in Qualitative research

Data analysis can tell you what is happening, but it won't tell you why. So qualitative approaches are a must to bring together the what and the why! An enticing thought advancing towards AI, ML, and predictive analytics is that more data is better. Why wouldn’t it be? As data is the new fuel of the upcoming digital economy, the quantity of data matters. But does quantity ensure quality data? How does it impact companies? The technologies required…