The importance of communication is inevitable. It transcends across all means known to humanity. Similarly, corporate communication plays a massive role in shaping the image of the company. It helps in conveying the vision and values of the company to its stakeholders. It is known as corporate affairs which is the key to pass on information both internally and externally for fulfilling…

Reputation is like a drop of water. It is as precious as life for an organisation. Till it exists, there is respect and admiration. Once it starts diminishing, there is lots of chaos, and the management is answerable to every stakeholder and employee. They try their best to maintain the status and reputation in the corporate world and society. It is their treasure, and they do not want to lose it. It has taken a firm too many years to establish a name, and they cannot take any risks with…

Before the introduction of marketing and advertising technologies, all marketers were dependent on print, television, and radio promotions. Billboards, TV commercials, radio ads, and full-page magazine helped produce positive results with no specific segmentation to target ideal customers. Now, there are many kinds of platforms for digital marketers to filter out the masses and target exactly who they want.…

Many people face troublesome situations in their lives which can destroy their present and future. They try to learn lessons from them and apply it to similar problems encountered in the future. They have lots of goals and aspirations of building an organisation and running it successfully. But there may be many issues and problems that can harm its reputation and cause significant losses. It is wiser to remain prepared for the most challenging situations and face it with courage than lament…

Owning a business means being responsible for all the office premises’ activities, whether good or bad. It is essential to monitor them and ensure there is no harm to people working there. After all, a healthy professional environment leads to a better and happier workforce and growth opportunities. They feel motivated and energised to work and give their best performance at every shot.



But, there are many factors to consider while building a healthy organisation, such as…

Every service and product has changed its method of promotion and delivery to customers. They have revolutionized with time and used faster and more convenient ways if reaching out to the public. With so many companies launching their products and services, they need to make sure they use the right tools for not only promoting it but also saving the brand name. They have invested lots of efforts and time in building a reputation and cannot forsake it at any cost.



Similarly, online…

Whenever there is any data collection, it is essential to keep it safe for future references. Many people prefer collecting and analysing data from previous years so that they can see the progress of their firm or organisation. It is always beneficial to keep a record of the growth so that mistakes can be rectified and avoided in the future.

Qualitative data…

With so many responsibilities and duties involved at workplaces, people often juggle and multi-task for meeting project deadlines and pushing the unimportant ones at a later period. While this strategy may work for some of the tasks, it can lead to complication and problems during a crisis. It can occur at any point in time and cause significant changes to the company’s style and efficiency in providing services to its customers.

A well-formulated and regularly updated…

In today’s day and age, building a reputation is tough, especially when there are many competitors in the same industry. Each one of them should be extraordinary and unique from the other. After all, people are attracted to industrialists who think differently and innovatively. Innovation is the key to building a reputation and establishing a strong position in the industry. Though there are many competitors, entrepreneurs need not fear.

Reputation management is defined by two…