Benefits of Account-Based Marketing

Account-Based Marketing - Is a B2B marketing strategy in which sales and marketing teams collaborate to identify the best prospects for becoming clients & focuses on high-value customer accounts.

Benefits of Account-Based Marketing

Faster sales cycles - ABM overcomes this challenge by delivering the relevant messaging to target accounts’ key decision-makers. The B2B sales process is extensive, and there can be issues when it comes…

3 Ways to Maximize Influencer Content for Brand

Businesses are unaware that a single content can carry their marketing strategy. Kyle Dulay highlights attributes of making digital marketing successful. While influencer marketing continues to rise in popularity amongst brands, many are unaware that a single piece of influencer-generated content is enough to carry an entire marketing strategy with ways to maximize influencer content. That’s because influencer-generated content is…

Martech Interview with Nadya Khoja on content strategy

A strong organic strategy, means more visitors who you can narrow in on who already know your brand or are interested in the topics you’re covering. Nadya Khoja, Head of Content & Organic Growth at Sunnyside talks in an Martech interview on content strategy about how content plays a huge role in driving better engagement.

As the head of content at Sunnyside, building a revenue-focused content strategy to help the…

Understanding Customer Experience in 2022

Customers evolve with time. So does the way to attract them. But in 2022, what is the acronym denoting the golden path for phenomenal & understanding customer experience 2022? The world population with a mobile device is your market. In the digital era, anyone and everyone with tech at their fingertips can be your customer. Brands can sell any service or product that they want. But how do they ensure customer retention and…

The Best Marketing Analytics Tools For You

Marketing analytics tools are important for businesses to review their approaches in real-time and adapt to their customer’s needs. How do you choose the best marketing analytics tools for your business? Making important choices can be difficult and confusing. Sometimes all we need is some guidance to get started. Taking a data-driven marketing approach allows your company to improve the effectiveness of campaigns. It can enhance…

Your Guide to Digital Marketing

Digital marketing guide is indispensable for businesses of every shape and size. But how do you start implementing it to enhance the customer experience for your business? Marketing is mostly about interacting with your audience at the perfect time and place. Marketing, in general, is the process of discovering and addressing client demands. This is critical in the business setting since strong marketing activities can generate inbound leads and attract…

Martech Interview with Tom Treanor on Marketing Strategy

Tom Treanor, CMO at Treasure Data talks in an Martech Interview on Marketing Strategy about how CDPs are changing customer experiences in a digitally disrupted world and impacting the martech arena. Each company blends art and science for its own marketing strategy – creativity is what helps companies stand out, in addition to having the best data and insights possible.

With marketing becoming more tech-oriented each…

Martech Interview with Emilie Drishinski on Advertising

The advertising space is fast-paced and the digital landscape is evolving. In this interview, Emilie Drishinski shares her views In an Martech Interview on Advertising & marketing automation platforms and social marketing campaigns. Measuring impressions, views, purchases, etc. will give a brand the best place to look when it comes to what is most impactful on their ROI.

As a Client Partner at Oracle Advertising, she…

Marketers Aren’t Maximizing Their Content

There’s a new, modern playbook for your content marketing strategy: one that takes the burden off marketers and centers around the voices your audience most want to hear through a process called amplified marketing. Every day, marketers are missing out on the opportunity to maximize their content marketing strategy. Instead of tapping into the valuable audio and video content they already have, they’re relying on outdated tactics that haven’t…

Your Guide to Search Engine Optimization

Brands that invest in SEO reach a larger audience, generate more leads and revenue, and build stronger customer loyalty. How does SEO help you increase your visibility? Over the last few decades, the way firms promote their products and services has changed dramatically. With technological advancements, brands are now moving away from traditional marketing and toward digital marketing. Every facet, from content marketing to PPC, social media…

Successful Email Marketing Strategies

Email marketing is an effective way for companies to communicate with their consumers. So what are some successful strategies that businesses should try? One of the most effective ways that companies can communicate with their consumers is through email, yet most businesses don’t take advantage of some of the most successful email marketing strategies. Through email, companies can reach their target audiences, build and nurture strong…

Emerging Ad tech Trend - Programmatic Advertising

Google’s initiative to have a cookieless world by 2023 is changing the advertising landscape. But how is programmatic advertising playing a pivotal role here? As data-driven marketing is in full gear, data-driven advertising has just come to light in the last few years. With Google’s announcement to make Chrome cookieless by 2023, the focus is on first-party data. Consumer data is a necessity for advertisers. Also, data privacy and…

Why Account Based Marketing Matters

Marketers are discovering the relevance of ABM and starting to adopt it extensively. What makes ABM such a popular strategy among B2B firms? Marketing, particularly in the B2B domain, is an ever-evolving field where you must come up with fresh concepts. Account-Based Marketing is one of the newest B2B marketing concepts. It is becoming more popular among B2B marketers as part of their entire marketing strategy. ABM combines traditional short-term…

Transforming the Retail with better Customer Engagement

In a digitally transforming world, retail businesses need to be adept with modern technologies of customer engagement. So, how can we embrace the change? What does a customer want? Businesses that answer this question can mark out the best retail customer engagement strategies. Customers interact with brands on various channels such as social media, IM platforms, videos, or even websites. They expect quick responses and…

Predictive Analytics offering insights into the future

Predictive analytics can assist your company in forecasting future events with past data and analytics methodologies. How can you turn data into future insights? The main goal of predictive analytics insights into the future is to forecast what will happen in the future with a high degree of certainty. Data scientists use historical data as a source to uncover patterns and trends in the data using various regression studies and…

Conversation Intelligence to Create Deal-Closing Content

The content marketers develop should help sellers close deals, but without the proper insight, it misses the mark. This article highlights how CI can help bridge the insight gap and provide marketers with the information needed to create deal-winning content. Marketers need a way to hear the exact messaging from reps that can inform the content they produce. That’s where Conversation Intelligence comes into play.

A…

Traditional Marketing vs Digital Marketing

By understanding the differences as Traditional Marketing vs Digital Marketing, a business can more easily decide which method is better suited to them. In the age of the internet, digital and social media marketing have many benefits for businesses. So why would businesses still invest in traditional marketing methods? How much of your budget should go towards digital marketing and how much to traditional marketing? It can be difficult for…

Steps to Write Super Engaging Content for Mobile App

There is so much content out there, regurgitating content won’t help you stand out. Write what you believe, and do it in an original way. People will appreciate and engage with your content more this way. Learning to write Super engaging Content for mobile app is an invaluable skill to have. Standing out in this market is difficult, and businesses should really consider how they can make their websites and applications seem…

Use DMP To Get The Most Out Of Your Business

Customer Data is a profitable asset for your business. But how can you use DMP for Your Business to manage this asset for your business? Marketing professionals have just begun to unleash the complete power of Data Management Platforms. In a true sense, DMP deployment gained momentum with the knowledge of how and why to use it. Initially, marketers had an ambiguous notion of its placement. DMP draws customer information from first, second,…

Top Digital marketing types to enhance businesses

Digital media is driving the world. Pandemic has brought many changes in businesses and it has created a new and expanded digital world too. Today almost every business is using Top digital marketing types to increase revenue. Digital marketing is the advertising, and branding process brought through digital channels like search engines, social media, email, and mobile apps. In the coming years, companies can see a constant increase in…