Crisis management refers to an organisation's approach to preventing, planning for, and responding to events that threaten to harm persons or property, significantly disrupt operations, damage reputation, or impair the bottom line. If you do not prepare, crises cost you money, diminish productivity, and potentially jeopardise your company's long-term existence.

The three primary stages of an excellent …

Emergencies would be a lot less stressful if we were informed ahead of time. There would be no need to make any preparations for them.

Unfortunately, this is not the case. Crises strike at the most inopportune times. You will almost likely fail to avoid disaster if you wait until a crisis happens to begin planning. As a result, every company should have a crisis communication strategy in place.

What is crisis communication?

Crisis…

A campaign message is the all-inclusive image, description, and philosophy that a political campaign is trying to convey on behalf of a candidate. The strategic application of the candidate's message using all modes of communication accessible to the campaign is known as campaign messaging.

Specific or implied arguments and differences; understandings of the candidate's values, storey, and…

A company's reputation may make or break its bottom line in the age of fast news and citizen journalism. The company's reputation is the board's top responsibility, and corporate affairs teams oversee handling a plethora of communications in a meaningful, content-rich manner.

Change in corporate communications is critical in the financial services sector. Companies have had to defend and rebuild their reputations while acquiring new skills, perspectives, and…

Today, we are witnessing the rise of a reputation economy in which social media and review sites have provided a more expansive space for exchanging information, including positive and negative reviews of products, services, and companies. All corporate leaders manage internal and external communications, including public, government, or media relations.

Before the rise of social media and smartphones, the role of …

Are you a data nerd who cannot stop looking for patterns? Do you want to learn more about data analysis and how to get a job in this fascinating field? This post is an excellent place to start if you answered yes to these questions. We take a deep dive into the process of qualitative data analysis, learning what it is, how it works, and some…

Any organisation's approach for preventing, preparing for, and responding to events that threaten to injure people or property, substantially disrupt operations, or damage reputation. The bottom line is you need a crisis management team. The crisis cost you money, reduce productivity, and easily jeopardises your company's long-term viability if you are not prepared.

Pre-Crisis (preparation and prevention), Crisis Response (managing the crisis), and post-Crisis (recovery and analysis,…

Today, we see the emergence of a reputation economy. Social media and review sites have opened a larger area for sharing information, including excellent and unfavourable ratings of everything. According to the World Economic Forum, a company's reputation is directly responsible for more than 25% of its market worth.

Corporate executives have prioritised reputation management, which has boosted the value of corporate affairs and the ability of professionals to make strategic…

Are you aware of what others are saying about your business online? If not, it is time to investigate. In this post, we provide you with some practical advice on maintaining your online reputation.

Best practices for reputation management online

Your reputation management plan should be based on the concepts of regularity and consistency, regardless of the communication channel. The important message and responsibilities…

The term 'reputation' refers to the process of determining one's worth. It is the group of people's beliefs about your company, and it is important because it shapes your company's identity. Customers, employees, and the market utilise your reputation to assess tangible and intangible attributes like value and trustworthiness. The better your organisation controls perception through reputation management, the lower your organisation's 'stumble rate'.

What is reputation…

Things can go wrong even in the most well-organised and well-prepared organisation. Samsung is the perfect example here. Mobile phones have exploded, passengers have been pulled down the aisle, and executives from production houses and big-screen stars have faced media criticism and enraged public opinion over the years. Such incidents jeopardise a brand's image and customer loyalty. 

Such a situation necessitates the urgent involvement of public relations and legal departments. Only…

It would be wonderful if disasters were forewarned in advance. There is no need to rush through your preparations. It is not the case, though. When you least foresee it, a crisis happens. And if you wait until an emergency occurs before beginning to prepare, you will almost certainly fail. Crisis communication planning is essential for a variety of reasons. 

What is crisis…

Using the election fundamentals with a marketing touch makes the difference between winning and losing. It is no longer feasible to use a singular medium like rallying and television for campaigning. Changing times call for adaptive measures. Therefore, your political strategies should adhere to the new standards. 

Campaigning requires marketing, promotion, persuasive techniques used in corporate…

Leaving feedback and expressing opinions has become easier with social media. Customers now have a stronger voice that controls company reputation. Managing such a vast digital landscape can get challenging, especially for small businesses. Hence, reputation management services are opted for by many organisations. 

Why should you do the same? Because even with consistent efforts, it is hard to track…

The dynamics of corporate reputation have changed since the internet advancement. It has resulted in a more open and interactive feedback environment. Taking reputation management seriously is essential, now more than ever. Many companies have realised this and are taking steps in the direction.

It is imperative if you want to keep your brand image intact. However, the digital revolution has imposed various challenges on…

Companies gather data to understand the market and customer needs. They do this by conducting qualitative and quantitative data analysis. While quantitative data deals with numbers, qualitative data research explains words, observations, and interpretations. These explanations get presented as theory.

Qualitative data analysis gives a better understanding…

There is a large market for products and services, but that does not mean the entire market needs what you are selling. Each product category satisfies the needs of specific customers. It is essential to know the market you are catering to and develop a selling strategy accordingly.

Market segmentation is a process used by many to target the desired audience based on demographics,…

Crisis at a workplace causes havoc. It holds the potential to tarnish the brand image and instil fear in employees. Organisations encounter threats regularly. There is a need to acknowledge the challenges that come with risks. Crisis communication planning is vital to combat disaster in any organisation.   

Communicating during a crisis requires proper protocol, monitoring possible…

Every business has its reputation to maintain in the market. It cannot afford to let its persona get misinterpreted or negatively portrayed. Any blow to the character affects the image of the brand in the minds of the people. For this reason, many organisations take reputation management seriously.

With the emergence of companies shifting to the digital landscape, their brand image gets subjected to internet vulnerability. Everything travels faster on the internet. People openly…