Martech Interview with Brett Beveridge on omnichannel retail

Brett Beveridge, Founder & CEO of T-ROC, talks about how T-ROC combines the power of people and technology solutions in an Martech Interview on omnichannel retail to optimize its customers’ omnichannel retail shopping experience. Innovation and creativity are probably our most highly prized attributes…

Schema Markup SEO for Creating Website Structured Data

Structured data ensures your site is visible in the places that really matter to today’s customers. This enables you to make sites more search engine friendly, and more visible that it improves customer experience as a result. How is it important in giving an edge to your business? Whether it’s loyalty schemes or a flexible workforce, businesses are always considering the next big idea. One strategy that’s proving increasingly…

Ways to improve & Automate customer experience

Customers want you to have an open conversation when they interact with your brand. Personalizing your communications helps in engaging your customers while giving them a personal touch. All companies communicate with their customers in recent & top ways to improve customer experience as competition grows. It is also crucial to…

What Uber Explore Means For Business Online Reputation

This blog dives deeper into what Uber Explore is, how it works, and what this means for your multi-location business’s localized marketing strategy. Uber Explore relies heavily on content from Yelp, further emphasizing the need for your multi-location business to level up its local search efforts. If you haven’t heard the news, Uber announced the launch of…

Martech Interview with Lyle Underkoffler on Video Advertising

Lyle Underkoffler, Chief Marketing Officer at Smartly.io talks about video advertising trends and content creation in an Martech Interview on Video Advertising in the world of ad tech. The changes to measurement and attribution have given advertisers the chance to be playful again;…

Importance of Privacy-First Principles to CX Innovation

Tealium and Meta’s report highlights the critical role of digital leaders in steering their organizational ship amid the tides of the marketplace change. The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy-first…

Retailer’s Guide to Customer Data Platform

Technology presents a pool of opportunities for retailers. Meanwhile, new data management platforms and tools are developing to support business methods and practices. With increasing competition and smart consumers, what do retail businesses need to know about CDPs? Modern consumers are more informed and demanding. Guide to Customer Data…

5 Questions to Ask if your Website Traffic is Declining

Steve Ohanians highlights the five questions to ask if your website traffic is declining or if you notice a change in your website’s metrics and take a proactive approach to website management. But what if you notice a swift decline in traffic to your website? They look to your website for a take on your brand,…

Top Affiliate Marketing Strategies 2022

Affiliate marketing turbocharges your performance marketing initiatives. But most affiliates fail to get it right. You get increased sales, and the affiliates get a commission on each sale they make for you. Here’s what to do! Affiliate marketing strategies 2022 is having a third-party promote your business and sharing your profit with them. You…

Martech Interview with Ronn Torossian on Crisis Communications

Ronn Torossian is a leading expert on crisis communications and he shares his strategic and resourceful approach to marketing and PR in an Martech interview on crisis communications. Technology’s continuous advancement allows PR professionals to not only venture into new industries that have simply…

Advocacy Marketing For Podcasts Marketing

Podcasts aren’t a fad anymore. Brands are launching their podcasts focused on solving prospects’ problems. But how does advocacy marketing for podcasts marketing boost podcast reach? In the early 1980s, podcasts were famously known as ‘audio blogs’. That’s when podcasts gained popularity amongst the millennials and Gen Z. Podcast listeners have grown…

Mobile Marketing and its impact on Ecommerce

Ecommerce has changed global merchandising. With websites offering innumerable products, personalization is necessary. How does mobile marketing impact eCommerce trends? These assessments result in more market share and enhanced customer experience. Businesses need to mark their virtual presence to stay in the competition. Ecommerce…

Artificial Intelligence for Marketing Success

AI is shaping marketing, irrevocably so. Isn’t it time humans leave robotic work to robots and spend more time doing what they do better than machines? Artificial Intelligence can beef up marketing capabilities. More and more marketing leaders are implementing AI technologies to take their game to the next level. The use cases of artificial intelligence marketing - AI marketing are diverse- from online advertising to finding patterns in…

Partner Portals - Creating Marketing Space for Your Business

An engaging partner portal allows suppliers to build strong partnerships that offer numerous benefits. More and more companies use partner portals - creating marketing space to help achieve growth and increase revenue. Partner portals are a powerful tool that helps to build strong connections between companies and other companies with whom they share a working partnership. If you want to increase your marketing performance…

Benefits Of Social Media Marketing

When consumers want to learn more about a company or product, they turn to social media since that’s where they will find others discussing it. In an extremely competitive market, your company cannot afford to ignore social media because of the following benefits of social media marketing.

Cost-Effective - Many social networking services are absolutely free. When compared to other advertising platforms, the expense of running a paid campaign…

Types of SEO and How SEO works

Types of SEO - Knowing how to get your brand, website, or organization found by searchers is a basic skill for a digital marketer, and staying updated on how SEO is developing can keep you ahead in the game. While SEO keeps evolving, its fundamental principles do not. There are three types of SEO.

How Search Engine Optimization works - How does Google choose what appears at the top of its search results? Google takes into account aspects such as…

Types of Digital Marketing in 2022

Digital marketing is a broad term that refers to a variety of methods for promoting business interests to potential clients. Digital marketing is a vast field with numerous specializations. There are numerous strategies to perform digital marketing depending on the objectives and goals of the organization. However, the following are the primary types of digital marketing in 2022:

Paid Social and Paid Search Advertising - Paid social…

Social Media Marketing for Businesses

With increasing users, social media is revolutionizing businesses. How can social media marketing take your business to next level? Great social media marketing for business can propel your company to new heights, building loyal brand supporters and driving leads and revenue. Social media marketing is an approach for businesses of all sizes to reach out to prospects and customers.

What is the significance of social media in business…

Most Successful Email Marketing Strategies 2022

One of the best effective ways that companies can communicate with their clients is through effective email marketing, yet most of the businesses don’t take advantage of these most successful email marketing strategies. Through email marketing, companies can reach their prospects, build and nurture strong customer relationships.

Preview optimization - While email marketing subjects are something that everyone is familiar with, the…

Ultimate Content Marketing Guide 2022

Most businesses have understood the influence content marketing has on revenue. But with the landscape constantly shifting, how do you do it right? For your customers to take intended action- you need to resonate with them. Content marketing Guide is a powerful way to boost your brand awareness, conversions, and customer loyalty. With tailored content for each audience segment, you address their needs and prove yours the right solution for their…