A positive reputation is the best asset a business can hold. It is a key element that helps a business draw in sales and builds a trustworthy brand name. But maintaining a positive reputation may seem daunting amidst the search results. Modern digital media has undoubtedly opened a flood gate of business opportunities and made them vulnerable to content on such platforms. Negative feedback costs any business dearly.

Importance of reputation management

Today, a…

Every piece of content you create boosts brand awareness and loyalty by attracting customers with educational information that they want to read. It opens up the conversations to drive engagements with existing and potential customers. Meanwhile, pushing out reputable content helps you recruit top talent that identifies with your company culture and vision.

An effective thought leadership…

Communication is the foundation of crisis management. It provides clarity and direction for employees, customers, and partners in an otherwise uncertain and confusing time. During a crisis, the key role of strategic communication is to stabilise and advance the organisation by inspiring confidence, earning trust, and engaging stakeholders. Clear, consistent communication is essential for maintaining business continuity and recovery successfully.

Organisations can leverage the power of…

Having a political party comes with various responsibilities. Communicating the same with the public is essential to gain confidence. This is where campaign strategies come into play. Typically, election results go either way with a difference of a handful of votes. You need a planned approach to get an edge over the tight competition. Whether you run for the house or local elections, the difference between winning and losing comes down to campaign strategy.

Hence, creating an…

The reputation you build as a company directly impacts your sales and brand image. Hence, ensuring it survives the market competition is essential. This becomes challenging in today's world, where information travels quickly online. Thanks to digital channels, any customer feedback or employee opinion are public. This makes it challenging to track data and manage reputation. Hence, most businesses struggle to stay afloat.

If you want to avoid the negative repercussions, hiring…

Reputation is everything when you own a business. Most firms struggle to maintain it due to the robust online interactions. Nowadays, sharing opinions on your brand is easier thanks to social media channels. While this is a boon to boost customer engagement, it is also a double-edged sword. When there is positive feedback, you get an organic promotion, but your brand image gets hampered owing to complaints or distress.

You can prevent this with effective reputation management. Most…

You live in a world of social media activity, customer empowerment, and easily accessible and shareable information. Therefore, companies must constantly be aware, vigilant, and empathetic to keep up with that world. You should be aware of any theoretical crisis occurring and empathetic in delivering a response.

Outlining and preparing a plan reduces the response time and improves your approach. The faster you react with crisis communication planning, the better you…

Political campaigns depend on a cohesive campaign strategy and core message to attract potential voters and appeal to the target audience. Whether a candidate runs for a nationwide presidential or local congress campaign, crafting a campaign plan to convey a clear message is essential.

Campaign messaging is the overall image, narrative, and ideology that a political…

The first step involved in making your brand a customer favourite is tracking the online presence and monitoring its reputation. You also need to consider other relevant information that impacts your brand. Only then can you measure the impact of online presence and transform those inputs into actionable steps.

Corporate reputation campaigns enable brands to be…

Corporate companies’ reputation is very significant during business deals or press conferences. You get recognised because of your business and relations with major stakeholders, opinion business leaders, largest customers, current potential employees, and suppliers. If companies create and protect their identities in the market, they likely receive more customers and preferences than other businesses.

Corporate reputation means the overall quality of your brand’s…

Earlier, people who had a poor experience with a brand usually informed only a few close friends about it. However, the emergence of online communication platforms has changed the way companies manage their reputation. Since it is highly fragile, you need to safeguard it. Social media lets anyone post their reviews and feedback on your products.

Reputation management is the effort for influencing how people perceive the business,…

Emergencies are less stressful if we are informed ahead of time. There are lesser efforts taken for preparations. Unfortunately, this is not the case. Crises strike at the most inappropriate times. And if you wait until the emergency happens for planning to begin, you are guaranteed to fail to avoid disaster. As a result, companies should have a crisis communication strategy.

What is crisis communication?…

We have heard frightening tales of houses built on unsteady foundations. A couple smiles for the camera while holding the keys to their new home one minute, then becomes the homeowner of a disaster the next. Thought leadership strategies are no exception. They need a strong foundation that endures changes in the world.

As a thought leader, you must account for and follow the mentioned factors:

• Possess a distinct viewpoint on a trend, industry topic, or problem…

Today, we are witnessing the emergence of a reputation economy. Social media and review sites have opened a larger area for exchanging information, including excellent and unfavourable ratings of products, services, and businesses. All company leaders have an internal and external communications team who manage public, government, and media relations.

Corporate affairs officers relied primarily on conventional media before smartphones, and social media came into existence. It offered…

Are you aware of what people say about your company on the internet? If this is not the case, it is time to start looking into it. Here are some tips on keeping your online reputation under check.

Best practices to follow

Regardless of the communication channel, your reputation management plan depends on the regularity and consistency concepts. The primary message and responsibilities should be agreed upon before the event. Focus on the following aspects to…

It is simple to survey people. However, creating one appears challenging. Surveys are art and science, but they are not too complex. When considering how to design a survey, the significant step is to understand the objective of the survey. A clear and focused purpose helps to create a survey that includes only the questions you require.  

You can develop one after understanding the goal. This helps you remain focused on …

If your company is the one that says it does not have a crisis management strategy in place, now is the time to plan one. It could mean the difference between your company's survival and its demise. But where to start from? Building issue and crisis management plans may appear complex if you are new to the process. Fortunately, there are some fundamental steps for strategizing, and the process becomes easier once completed.  

Evaluate your…

One of the most deciding factors for an organisation's performance and benefits is its corporate reputation. There is no doubt that if a company wants to be successful, it requires a strong reputation, which is what the corporate reputation is all about. A good reputation indicates that the company is doing well and can meet the client needs. Hence, there is no doubt that …

The online reputation of a company can make or break its success. Recognising the ins and outs of an online reputation management strategy is crucial for any organisation because a customer's buying journey begins and ends online.  

However, there are misunderstandings regarding what constitutes an online reputation management strategy. Monitoring online reviews, scouring news sites for brand impressions, and spending money on public…

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Reputation management determines what other people speak or feel about you or your company and take actions to meet your objectives. Individuals and organisations engage in different activities to create a specific image about them in the public eye. They use multiple forms of social channels to keep a tab on their created image. To begin with an online media platform, you need a strategy.  

You may come across nasty comments about…