During COVID-19, numerous organizations were crushed. Yet, in the education startup and medical field, business never eased back down, and indeed, media hopped on education-related stories relentless. Numerous associations and fundings were announced during this period. Many startups from this segment are still striving for funding as a cash inflow in the market seems a positive spike.

A learned PR firm can enable you to recognize what substance showcasing methodologies will turn out…

Media relation is an integral part of the PR agency

Media relations helps in creating a brand image, brand recognition, it grows the reputation of the brand and legitimacy, maintain good relations with media also helps during disaster management.

It means developing and sustaining a respectful and mutually beneficial working relationship with the news gatekeepers and gathers.

Media works as a reliable source to distribute accurate information to its audience. So, maintaining a…

PR agencies are offering some innovative solutions.

A public relations agency offers many services related to communication. Establishing the right communication is not an easy task. It requires clarity about goals and objectives. It requires clarity about the vision and mission of the company. It requires many such things, that can create the entire brand. Nowadays PR agencies are offering many innovative services that can become helpful for your brand.

I am trying to list down…

In contemporary times, it is not a difficult task to write. People hailing from different experiences can write content. But before writing it is crucial to understand that not all content is the same. Among the various kinds of writing, the authored article is considered to be the most authentic form of writing.

Writing an authored article is not a cakewalk. Some may consider it to be as easy as any blog post. But delving deeper into the process, it comes to light…

Many people hire a PR agency or a publicist to generate leads. I generally get a lot of questions about it. The brands are often worried about not getting new leads or an increase in the number of users. There might be several reasons behind not getting leads even after a good PR campaign.

 1. Wrong targeted…

PR agencies should clearly understand the objective.

For laymen, though the end result of thought leadership and brand awareness may seem the same, but on unraveling the layers minutely, it becomes evident that both have a different impact on the audience.

Creating brand awareness can be instrumental in distributing valuable, relevant, and consistent…

What should you do first?

Focus on the product or focus on marketing

Many people while they call to hire a PR agency, ask the question that, what should be the priority; Sales or marketing. I have personally encountered this question so many times that now I can even sense this question. Very simply I am going to point out 5 points, and you can judge yourself that which one should be your priority.

Here I am listing down those 5 points and, I will also tryto explain the…

Considering that Public Relations is responsible for the entire branding of the client or products/services, several services need to be sourced out to the clients. Where their hands are already full of myriad services, the importance of recognizing the target audience should be realized.

Investing time to know the target audience can be of great help. The top PR agencies study the audience before starting the PR activity. It helps in establishing a strong relationship with them.…

The PR industry majorly works towards establishing their client or brand. But being contended in generating speaking opportunities for the client should not be the ultimate goal. Though difficult but to become the best PR agency in Delhi, the company should strive to establish the brand or client as the trendsetters.

Of course, accomplishing this is not a simple task there are various factors that determine success. The intricacies of market dynamics, complex economic trends, or the…

How best PR agency in delhi uses storytelling as a tool.

To succeed in public relations writing skills, social media expertise, and experience in public speaking are very important. But the importance of the art of storytelling in the field cannot be negated.

Storytelling is one of the most effective ways to communicate and can be defined as “an interactive art of using words and actions to reveal the elements and images of a…

With the ever-changing industry, the technological penetration, and increased awareness, the public relations sector is set to enter new horizons of prominence.

In the past decade, PR has undergone a tremendous change. And with 2020 marking the end of the decade, the world of Public Relations brims with immense potential and has proven itself to be a quintessential part of the organizational structure.

Looking back at the evolution of the industry, PR has come a long way ahead.…

You should stop getting your marketing done immediately.

Yes, it sounds crazy right. But Marketing is not good for your brand. I am saying it with a reason. Marketing without strategy is not going to do any good for your brand. Only strategic marketing can be beneficial for your brand.

At this moment, every brand is looking to cut costs. The cost-cutting is happening due to the pandemic. This pandemic did not only check our social life, but it has chocked the economy as…

Covid-19 downtime has posed several complex challenges for the businesses to survive, sustain the growth, and to improve the prospects for the future. Covid-19 pandemic has changed the buying and selling behavior for B2B and B2C. The only trustworthy way that has been the growth roadmap for every size business for over the years is to increase the visibility in search results ensuring the best UX. Covid-19 pandemic has increased the dependency of businesses upon the online marketing…

Public relations agencies have started to innovate new ways to make the PR strategy more effective to take on the Covid-19 downtime as a challenge. The businesses are struggling to soften the impact of the coronavirus outbreak; on the other side, buyers are also changing their priorities and buying patterns to cope with the new financial challenges that emerged after Covid-19. Therefore, it is high time to review your PR strategy and to make it addressing, impacting, engaging, convincing,…

The PR hacks from the best pr agency in Delhi will save your time and money both.

At the time of COVID- 19, businesses are suffering financially. In the recently published activity, the GDP growth has seen 40 yrs low. The GDP stands at -23.9%. This news is worrying for the nation. The current situation is the worst phase for many businesses. Businesses like Hospitality, Event, and others are facing big-time trouble. Many startups are also facing trouble. Hence as a best pr agency in…

It is more than that; it is about creating unique stories.

What many people understand about the publicists is that we are the bridge between media and brand and, our job entails passing the brand information to the journalists. But this is not true. Our job does not only entail passing of the information to the journalists. It also has a lot of other facets.

I am going to list down five major job roles of PR people.

Research- Research plays an important part in the PR…

When Barak Obama fought the American Presidential election, he gave a slogan; we can, we will. Barak Obama won the US presidential election and created history by becoming the first Black US president.

I am trying to take you back to make you realize that if you can earn the faith of your community, anything is possible.

Today in the year 2020 we are stuck in some unprecedented time. Times like this come with hard questions about several things. But most importantly, it comes…

Delhi is the capital of India; it is rich in every manner. Either it is culture, food, monuments, etc. The same way Delhi, NCR, is a hub for business as well.

A number of corporate houses have their head office in Delhi NCR. Due to which many PR companies also exist in the city. This particularly makes it difficult for the brands to choose the Best PR Agencies in Delhi for PR activities.

Hereby, I am trying to put down 11 points that one should keep in mind while looking for…

After the tiring day at work in a start-up, Ramesh asks himself, where am I going wrong? What is that more I can do? I have got a really good product, a great internal team, great service to the customer but I am not seeing any increase in the new customers. He is so frustrated with this situation. He called a meeting with his sales team and asks them about the problem. The sales team shares a problem citing a problem related to the low trust factor.

Ramesh asks them; until they try…

Today the coronavirus cases in India are growing. India is recording than 65,000 new cases every day. It seems like this is not going to end soon. But the best part about it is; the recovery rate in India is still much better. There are many states like Delhi, Mumbai, Kerela have seen the recovery rate more than 90 percent. The government is trying their best to control this pandemic but, as it seems that it should be our ( people) jobs as well to support the government.

When I went…