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Added by philomathresearch on June 19, 2022 at 1:01pm — No Comments
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Market research is so important that it can mean the difference between success and disaster for a business.
Today’s market, especially with the added challenges of COVID-19, is more volatile than ever. What may have been a “tried-and-true” method that worked five years ago may not see the same success today.
In addition to analyzing past and current…
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Choosing the right methodology for your goals
Whether good, bad or ugly, customer feedback is your ally for growth! Capturing consumer opinions lets you know what’s working, what isn’t and what needs to change. While there are multiple ways to collect feedback and sentiment such as online surveys or in-depth/telephonic interviews (IDI/TDI), how will you know which approach works for your goals?
With online surveys, you can collect quick inputs from large groups of customers at…
ContinueAdded by philomathresearch on April 8, 2022 at 7:00am — No Comments
Even though emotions are not necessarily logical or rational, they can have a heavy influence on customer actions, with respect to the brands, products or services they choose. Positive emotions during different stages of the customer journey can impact future experiences with your brand, often improving loyalty, retention and advocacy.
Emotions are no joke, after all!
However, even if customers have distinct emotions around your products, solutions or your brand, capturing and…
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Patient satisfaction and experience are high priorities for healthcare institutions today. Especially when patients see themselves as buyers of healthcare services. They know that if a healthcare provider can’t deliver the services they’re looking for, there are others who can. As hospitals and medical businesses realize that healthcare has become a value-based system and patient rights are necessary, providing quality healthcare can be a crucial differentiator.
Improving patient…
ContinueAdded by philomathresearch on March 14, 2022 at 10:24am — No Comments
To create a path to better health, healthcare market research must be prioritized!
Our world has been battling a pandemic for months on end. Though the healthcare industry has been overworked, doctors, nurses, hospitals, pharma companies, medical equipment providers and others have focused consistently on providing optimal patient care.
However, in an industry as people-centric as healthcare, it’s important to have a deep understanding of patient behavior to improve patient…
ContinueAdded by philomathresearch on March 2, 2022 at 9:30am — No Comments
Imagine you’re a market research (MR) analyst. While analyzing data from a recently wrapped survey, you suddenly notice hundreds of entries with gibberish in the open-ended fields. With a sinking feeling, you realize the survey has been compromised by corrupt parties and your study results might be skewed. Sadly, this imaginary scenario is all too common.
Surveys are only as good as their responses. If your respondents are real, engaged participants willing to share opinions, you’ll…
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