Internal links are used by Google and other search engines to better understand the structure of a website.

They enable site owners to let their visitors and the search engines know which pages are most important.

For example, the top-level sections in a website’s navigation (e.g., Products, Services, About Us, Resources) tell the search engines what the site owner believes to be the most important content.…

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.

And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.

Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local…

Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates.

But, of course, it doesn’t include the hundreds to thousands of minor updates Google has made to its search engine.

Could these updates affect the performance of your landing pages?

Adjusting to these constant changes is about more than just optimizing your content for the SERPs.…

When a website is encrypted with HTTPS it’s said to receive a boost in search rankings over HTTP sites.

One of the bases for this claim is Google rewards websites that provide a good user experience, and enhanced security is a way to make sites better for users.

This claim also stems from the fact that Google’s Chrome browser displays a warning before users visit non-HTTPS websites. The warning is enough to make even the most non-SEO savvy individual recognize that Google…