How Data Visualization helps in Marketing

Marketers are now collecting more data than ever. But, how can they sort this data better for powerful insights? Data visualization is the way to go! In a data-inundated world, it’s onerous to make informed marketing decisions. Data visualization in marketing can help marketers make sense of crucial data. Businesses are now drowning in data.…

Customer Engagement Strategies for 2022

Companies can’t separate satisfaction, retention, and loyalty from customer engagement anymore. Around 65% of consumers say they would be long-term customers of a brand that provides a positive CX. By focusing your company’s efforts on driving customer engagement. The importance of establishing customer engagement strategies is non-negotiable…

Top digital asset management techniques 2022

Managing digital content may seem daunting. But with the right system and techniques, you can create new opportunities swiftly. DAM makes it easier to collaborate and keep all the assets such as images, videos, and other collateral organized in one place. Top Digital Asset Management techniques are the process of centralizing all the…

How AI help Spotify for Picking Next Tune?

AI, ML, & NLP have been playing a major in personalizing the content being delivered to the audience, and Spotify is one the leading innovators in deploying the same. Today, Spotify is the world’s most popular audio streaming subscription services with 320 million users – that included 144m subscribers across 92 markets. Since, the time of the launch, with…

Martech Interview with Amnon Mishor on AI-Centric Technology

Leadspace Founder and CTO, Amnon Mishor sheds light in an Martech Interview on AI-Centric Technology with how technology is upgrading the marketing sector and how they are preparing for an AI-Centric world. AI can dramatically improve the world we live in, and we have to shift the general paradigm to that, which requires…

Importance of Data Fidelity in Driving Ad Strategy

The Role of Data Fidelity in Modern Media Management - In the increasingly complex and ever-evolving world of performance marketing, advertisers rely on clean, accurate, and comprehensive data to evaluate and improve campaign performance. Trusting performance data and the way it’s managed is described as “Data Fidelity.” Data…

Are IoT Devices Boon or Bane for Enterprises?

The trend today is to have everything on the cloud, and this is the direction IoT Devices and technology is moving. Even hackers can breach the data stored by manufacturers to collect a mass amount of personal information.

The digital revolution has transformed the lives of millions of people. E-files have replaced physical documents, email has replaced…

How Marketing Request Forms Help Businesses Become Successful

A message request form system streamlines and centralizes things. How can marketing teams use request forms to speed and streamline the request processes? Marketing teams need to be skilled in everything from data analysis to creative writing to livestreaming. All in all, it’s a big job, with a lot of moving parts. Modern marketing is a complicated business. Any marketing campaign needs a multi-faceted strategy, usually…

The Power of Sales & Marketing Automation

It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? When brands take a revenue-oriented approach, a co-action of sales and marketing automation can help close the high-value accounts much faster. This blog post will elucidate how automation can bridge the…

Martech Interview with Katya Vakulenko on Digital Marketing

Katya Vakulenko, Founder, Soup Agency talks in an Martech interview on Digital Marketing about the top digital marketing metrics to measure this year and what traits every marketer must have in this digital age. Having a catchy subject line is the first factor that impacts email CTRs as you want viewers to…

Top RPA Companies in the world 2022

RPA is expected to transform the business industry with its intelligent automation capabilities and adding agility to the business processes. With these and other such best RPA tools and solutions, organizations can empower their employees to focus on the more important tasks over mundane activities! Let's take a look at the Top RPA companies in the…

The Ultimate Performance Marketing Guide for 2022

Search with intent data will increase visibility and traction for your brand. SEM is a bit of both science and art. Ideally, your budget shouldn’t be over 30 percent of your Customer Lifetime Value. Choose the right keywords according to the search volume and intent, and be creative enough to stand out and catch your audience’s eye.…

Tackling Issues of Data Privacy in Marketing Landscape

Let's explore the major marketing challenges in the new era of consumer privacy and discover guidance to help you overcome these issues. Marketers are obsessed with statistics. Over the last decade, customer data collection, usage, and regulation have evolved dramatically. It allows marketers to personalize campaigns and communications to the individual customer. This is termed data-driven marketing, and it won’t be possible…

Must know Powerful SEO Trends in 2022

As most businesses know by now, Search Engine Optimization (SEO) is critical in attracting consumers to their online platforms. However, SEO is constantly changing, and you need to stay on top of the latest trends in order to ensure your content strategies are effective. Below are the top SEO trends in 2022 to keep your traffic and keyword rankings…

Top RPA Companies in the world

RPA is the buzzword for most trends in the business world. The article focuses on Top RPA Companies in the world with their expertise to meet the requirements. RPA is the software technology that is behind the building, leveraging, and managing the software robots that emulate human actions. Robotic Process Automation aka RPA is the disrupting technology that is now…

Martech Interview with Mike Ni on Customer Success

Mike Ni, CMO at Openprise, talks in an Martech interview on customer success about the top three approaches to accelerating growth for early-stage companies. Marketing, sales, and customer success have to embrace that cross-departmental alignment and make it a priority to always work with shared data.

CRM and marketing…

Top Customer Engagement Strategies for 2022

Customer engagement is foundational to an excellent CX. But what sparks customer engagement, and how can you connect with them in a saturated market? top Customer engagement strategies 2022 is foundational to an excellent CX. But what sparks customer engagement, and how can you connect with them in a saturated market?

The customer…

Five Ways Chatbots Can Make Business Better

Chatbots have turned out to be a reliable support for customer engagement. Calls and emails were a huge part of customer service for the longest time. But what more can we expect from employing them? Businesses achieve excellence with customer satisfaction. But with increasing customer expectations, chatbots for business are a great…

Ultimate Performance Marketing Guide for 2022

Marketing is no longer an auxiliary function- it now drives new opportunities and solid performance. How can you optimize your marketing for efficiency? Performance marketing guide allows you to track marketing progress in real-time and optimize your campaigns for the best results. In this model, businesses/advertisers only pay for…

Power of mobile marketing in a cookieless future

There’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. For marketers and brands, this obsession translates into incredible opportunity, especially as the third-party cookie crumbles and relationship marketing emerges as king of the mobile marketing in a…