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Philomathresearch's Blog (112)
How To Increase Engagement With Your Customers Using Gen Z
Marketing to Generation Z doesn’t have to be as daunting as it seems. In fact, it can be quite easy if you know how to make your marketing click with a younger crowd. Keep in mind that Generation Z is highly connected and constantly engaged with social media and technology. They are also extremely open to new brands and experiences. To reach them, consider using… Continue
Added by philomathresearch on December 9, 2022 at 1:00am — No Comments
Oil Inflation and Global Economic Impact
Oil prices have increased to nearly $ 100 per barrel which is good for the economic recovery after post lockdown due to the covid –19. As the world is recovering and the economy is growing so there is demand for the oil is also rising. Moreover, due to the rising of geopolitical tensions between the Ukraine and Russia and in the middle east countries which are showing… Continue
Added by philomathresearch on November 28, 2022 at 11:57pm — No Comments
What are the challenges to market research?
Today, there are many great resources available that can help you when it comes to conducting market research. For one, the internet is a wonderful place with millions of pages to comb over for valuable information about any given topic. For example, Google has an incredible search engine that not only lets you find content on your favorite search topics but will…
ContinueAdded by philomathresearch on November 18, 2022 at 9:28am — No Comments
Market Research for E-Commerce
One very important thing to make sure that you do is to make sure that your business allows its own unique voice to come through in all of its communication. This will help ensure people understand exactly what your business is about and differentiate it from your competitors. There are several ways you can make this happen, but one way is by always seeking more… Continue
Added by philomathresearch on November 9, 2022 at 6:28am — No Comments
What Are IDIs? Explaining In-depth Interviews in Market Research
IDIs is a complicated and often tedious task. We’re huge fans of gathering all the relevant data possible for analysis, as well as doing in-depth qualitative analyses of your customers and business partners. Knowing where (geographically) your target audience resides, along with viewing their online interactions with products like yours, is a great way to get an idea of… Continue
Added by philomathresearch on October 20, 2022 at 10:35pm — No Comments
Why Customer Loyalty is Important?
Attracting customers can be a challenge. There is so much going on that it’s hard to keep up with everything, especially when you’re a start-up or in the small business stages. It’s important for small companies to stand out from their competitors and attract new audiences – customer loyalty is essential!
Customers are the lifeblood of any business. While… Continue
Added by philomathresearch on October 19, 2022 at 3:54am — No Comments
How Much Does Market Research Cost?
Annual market research is like ploughing the field before planting. It prepares you for upcoming seasons and changes so that your farmland stays fertile, and you can have a successful harvest. You need quality research to make go-to-market decisions, as these critical components build your line-up of products, as well as identify opportunities and threats to your… Continue
Added by philomathresearch on October 12, 2022 at 7:54am — No Comments
5 Things to Consider before Hiring a Market Research Firm
Like the lawn and garden industries, the construction and home improvement industries are evolving. All three sectors are developing new innovative ways in which they operate on a day-to-day basis. They can’t rely on their gut instincts if they want to improve the way they operate because they might not have all the answers to their questions. The same goes for relying… Continue
Added by philomathresearch on September 26, 2022 at 1:00pm — No Comments
The Dangers of DIY Qualitative Research
Market research recruiting seems simple at first, but it’s incredibly important to find the right people for the job. It’s like watching a professional athlete make their sport look effortless. The basketball player swishes every shot and gets a double-double almost every night. The same rules apply when conducting market research recruiting – finding an expert to fill… Continue
Added by philomathresearch on September 19, 2022 at 10:56am — No Comments
8 Types Of Market Research To Consider In 2022
Have you ever set up some healthy snacks for a party or guests and found out later that most people preferred junk food? Market research can tell you which cards to play in your hand when it comes to marketing strategies, so you don’t end up going overboard on the wrong things.
Market research falls into several different categories. The most common are… Continue
Added by philomathresearch on September 13, 2022 at 1:15pm — No Comments
Market Research to Build Your Inbound Marketing Strategy
Market research is analogous to having a toolbox in your home. You may have heard of it, but many cannot apply this valuable power into their own work. Market research is also called dispatch research, which helps the public understand what they are buying and what they want to buy. If you find yourself interested in sales and marketing, market research can be a passion… Continue
Added by philomathresearch on September 6, 2022 at 9:40am — No Comments
How to Recruit Social Media Influencers for Market Research Studies
Influencers are figures in our society who lead the trends and popular opinions. They reach out to their audiences to influence what others think. Influencers can be found online or even offline and they typically have a large following which allows them the ability to sway many peoples’ opinions. When choosing which influencer to work with, it’s important know how this… Continue
Added by philomathresearch on September 1, 2022 at 12:23pm — No Comments
5 Tips for Maximizing Public Relations Survey Results
The art of implementing customer surveys takes time to perfect. Not only do you have to motivate your audience to take the first place in the survey, but once the results are out, it’s your job to analyse the data and make changes for the better. But once you understand this, you’ll find that regular surveys can be an invaluable tool for uncovering areas of improvement… Continue
Added by philomathresearch on August 25, 2022 at 2:14am — No Comments
International Market Research: How to Survey Markets Around the World
Considering expanding into an overseas market? If so, you will need to do international market research, and this involves many different methods.
A customer’s response to your marketing research can make the difference between success and failure. This is particularly true when your product launches overseas.
When you enter a market with different…
ContinueAdded by philomathresearch on August 19, 2022 at 8:15am — No Comments
Market Research on social media: How to Recruit Influencers
Adolescents and young people may have a bad reputation in the world of research. Researchers often don’t know how to approach and engage with them, and thanks to their notoriously short attention spans, it’s no surprise that researchers can find it difficult to target younger generations and ever more. -May even have to contend with low response… Continue
Added by philomathresearch on August 16, 2022 at 10:45am — No Comments
6 Factors To Consider Before Launching a Product Or Service
So, you have a product idea.
Before you jump into the manufacturing, there are a few factors to consider that can ultimately affect your sales when launching a new product.
For reference, studies have shown that the failure rate of new products ranges from 70 to 80%. Even the biggest brands miss out on products from time to… Continue
Added by philomathresearch on August 9, 2022 at 3:49am — No Comments
5+ Market Research Trends to Expect in 2022
To create a solid business plan for the short term, it’s important to keep track of where your target customers’ preferences, attitudes, and behaviors are going in the long term.
Adding market research to your 2022 budget will help your team make informed, data-driven decisions for better marketing, sales and operations strategies.
Here is a brief… Continue
Added by philomathresearch on August 2, 2022 at 6:17am — No Comments
3 Signs You Need Help With Customer Surveys
Customer surveys are an important part of any business. They help you collect feedback from your customers and learn more about their needs and wants.
Providing a positive customer experience has increasingly become a top priority for businesses and studies show that 2022 will be no different. The driver here is that 86% of shoppers are willing to pay more… Continue
Added by philomathresearch on July 28, 2022 at 2:41am — No Comments
9 Signs You Should Invest In Market Research
Market Research. Do I need to invest in it? Why do I need this? What can this answer for me? What will I get for ROI? How do I know if I need it?
Unlike marketing or advertising, market research is a very specialized and specialized service provided by a small number of firms in local and regional markets.
Since many small and medium-sized… Continue
Added by philomathresearch on July 22, 2022 at 11:29am — No Comments
6 Step Process for Conducting Qualitative Research Interview
A qualitative research interview (often called an in-depth interview or IDI) is an excellent method for digging deeper on a topic, product, service or brand.
Their objective is to ascertain mindset and belief as a whole whereas quantitative surveys aim to measure.
When determining the best type of market research to use for the purposes of your… Continue
Added by philomathresearch on June 28, 2022 at 10:13am — No Comments
Latest Blog Posts
- Essential B2B Market Research Methods & Strategies for 2024
- How B2B Marketers Are Gearing Up for Success in 2024
- Executing Primary Market Research for Small Business Success
- Success in Qualitative Descriptive B2B Research: An Expert's Guide
- B2B Market Research Significance in Informing Business Decision-Making
- Quantitative Research Unveiled: Harnessing Data for Business Growth and Innovation
- Going Global: Qualitative Research Solutions for Multinational Businesses
Most Popular Blog Posts
- 4 Ways to Implement Healthcare Market Research like a Pro
- The Art of Qualitative Market Research: Why Experience Matters
- 15 Quantitative Market Research Questions & Examples
- Market Research and it’s role in Strategic Planning
- The Evolution of Survey Programming Services: Enhancing Data Collection Efforts
- Market Intelligence 101: How to Stay Ahead of the Competition
- TDIs, CATIs and WATIs for Healthcare Market Research
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