Soft drinks has turned from seeing solid total volume growth in 2019 to seeing a strong total volume decline in 2020. Although the on-trade channel has been hardest-hit, off-trade volume sales have also tuned to slight decline in this year. Having seen a rise in COVID-19 cases and experienced difficulties within the health system in the first half of the year, Chile saw restrictions implemented in both the off-trade and on-trade channels, with a curfew and lockdown measures leading to…

The retail of soft drinks in the UK has been positively impacted by the emergence of COVID-19 due to a significant channel shift from the on-trade to the off-trade space. This is explained by the prolonged lockdown starting in March 2020 which severely impacted the hospitality industry and resulted in many horeca outlets struggling to stay afloat, with only takeaway or delivery options available. Furthermore, the fear of becoming exposed to the virus in crowded public spaces limited customer…

After many years of off-trade volume and current value growth, sports drinks has turned to decline in 2020. The category has been impacted by the movement restrictions imposed by the lockdown and curfew in Chile to try and prevent the spread of COVID-19, and particularly by the closure of sports venues. This effect could have been even stronger if not for seasonality, which plays a major role in this category. Having started in March, during the last weeks of heat in Chile, the strictest…

Children are a primary consumer audience for juice, with small cartons of juice often accompanying school lunches, along with it being a popular drink at home. The closures of schools in 2020, as a result of COVID-19, mean that consumers have switched away from buying multi-packs of small cartons for lunchboxes and on-the-go occasions, and instead are purchasing economy multi-packs of large cartons instead. Juice remains a more popular choice for children than carbonates, because it is seen…

According to Euromonitor International’s health and nutrition survey 2020, 46.5% of Chinese consumers hold the view that it is better for them to avoid sugar in food and drinks, which represents a one and a half percentage point rise on the previous year. While this trend had been gathering momentum over much of the review period, considerable health fears stimulated by the pandemic encouraged consumers to take better care of their health and boost their immune systems to enable them to ward…

The emergence of COVID-19 in South Korea has had a major impact on certain categories within hot drinks in 2020 as a result of the country’s efforts to slow the spread of the virus, including social distancing measures, and travel restrictions. While overall, retail volume sales are set to benefit from work and study from home measures as encouraged by the government, demand for hot drinks through foodservice has notably declined; although many establishments were permitted to remain open,…

The off-trade consumption of juice increased during the Coronavirus (COVID-19) pandemic in Germany. While juice is traditionally quite popular in Germany and widely consumed as a breakfast drink, it has suffered from the perception that juice products contain high amounts of sugar. However, COVID-19 positively impacted juice and led consumers to stockpile these products during lockdown. Juice has benefited from a revived healthy image as a drink that provides essential vitamins. As vitamins…

After an already very bad year for sales of juice in France during 2019, 2020 saw sales remain on the wane in the category as the COVID-19 pandemic placed substantial pressure on sales in both the on-trade and off-trade channels. However, retail volume declines were less severe than what was seen in the category during 2020 and this can be attributed mainly to the shift in consumption from the on-trade to the off-trade. After a notable temporary spike in retail sales of juice due to the…

Juice was affected by stockpiling during the initial stage of lockdown in Colombia. While the category saw negative growth in 2020 as a result of COVID-19, greater declines were nonetheless avoided. A preventive approach to health among consumers, and a tendency to buy up stocks, cushioned the category in terms of demand for juice during the pandemic. However, natural juice strengthened its position as people stayed at home more, and had more time to prepare fresh drinks.

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Amidst worsening economic conditions in Brazil, juice experienced increasing polarisation during the review period. Nectars off-trade volume sales declined consistently as falling purchasing power led many low- and middle-income consumers to trade down to juice drinks, which are considerably cheaper. At the same time, however, 100% juice and coconut and other plant waters posted robust growth in off-trade volume sales, with the healthy image of these higher-priced product types helping to…

As foodservice outlets closed during lockdown, on-trade sales in juice plummeted in both volume and value terms. Though volume and value sales were already in decline in 2019, the 2020 dive was deep, from -4% to -29% in on-trade volume and from -1% to -30% in on-trade value sales. Continued consumer caution and reduced service even as restrictions ease further hampered growth in foodservice, and December’s second lockdown and forced horeca closures compound the situation. All category…

Foodservice closures will have a very strong negative impact on on-trade volumes. Juice is a popular drink in the on-trade, in part because historically most visitors to Azerbaijan are from other Muslim countries. The ban on public gatherings will also contribute to much lower volumes in 2020.

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The response to the COVID-19 pandemic had a disastrous impact on juice foodservice sales in Argentina in 2020. The initial extensive nationwide lockdown continues to impact purchasing behaviour. For example, consumers are refraining from going out to socialise in bars and restaurants due to fear of catching or spreading the virus. In addition, many people are seeking to save money as their incomes come under pressure as a result of the economic recession in the wake of the COVID-19…

The outbreak of COVID-19 in Sweden is expected to result in a double-digit decline for all foodservice sales, with consumers avoiding socialising in public. However, retail value and volume sales are set to move from negative growth in 2019 to positive growth in 2020; with volume sales moving from a decline of 1% in 2019, to a prediction of 3% growth in 2020. The majority of this positive growth will be driven by coffee, with healthier tea options, such as green and herbal/fruit tea, also…

COVID-19 has had a marked impact on demand patterns and purchasing behaviour in the Spanish hot drinks market in 2020. The closure of restaurants, cafés and bars during the lockdown aimed at containing the spread of the disease led to a dramatic decline in foodservice sales across hot drinks categories in the first half of the year. The performance of foodservice has also been impacted by COVID-19 related restrictions on operations since outlets have been able to reopen, as well as by…

Categories in hot drinks have benefitted from consumers spending more time at home due to COVID-19 restrictions, thus resulting in a change in consumption patterns. The losses seen in foodservice, due to the closure of on-trade establishments for two months, mainly switched across into higher sales in retail channels. Even when foodservice channels with terraces reopened in August 2020, social distancing measures and consumer uncertainty, alongside reduced spending power, meant that footfall…

The COVID-19 pandemic has led to some important shifts in the shopping behaviours of many Poles when it comes to hot drinks. Products which had witnessed consumption declines over the latter part of the review period, such as standard fresh ground coffee and all types of instant coffee are set to witness positive performances in 2020. These products tend to have longer shelf lives and are therefore ideal for stocking up household cupboards, which many consumers did as a precaution against…

COVID-19 will have a positive effect on off-trade volume sales of hot drinks in Norway during 2020. Amid school closures, more people working from home and significant decreases in both out-of-home socialising and travel, volume sales have shifted from the on-trade and B2B to retail. This is particularly the case for coffee, which is consumed most often at work. However, on-trade demand recovered somewhat over the summer months and during the second half of the year, as most Norwegians…

Like most countries, the Dominican Republic has been significantly impacted by the onset of the COVID-19 pandemic in 2020. The virus, and the government’s management of it, have affected sales of hot drinks in different ways. The most drastic of these has been the closure of hotels and restaurants, coffee shops and specialist coffee stores at the beginning of the virus. The country is a large grower of coffee, and there is a longstanding café culture that underpins very high per capita…

Hot drinks has maintained total volume growth in 2020, although with a lower level of increase than seen in any other year of the review period. However, significant differences in performances have been seen between channels. Whilst off-trade sales have increased dramatically, on-trade sales have seen a significant decline, due to the emergence of the COVID-19 virus in the country. In an attempt to stop the spread of the virus there was an official lockdown period for cafés and restaurants…