Top Customer Intelligence Platforms in 2022

Customer intelligence Platforms empower brands with informed decision-making. But how can you choose the right tech for your business? Customer intelligence is using data to create more granularity in every aspect of your business, delivering a delightful customer experience.

Top 3 Customer Intelligence Platforms - As marketers and…

Guide to Cyber Threat Detection and Response

With rising threats, organizations are now searching for more effective data protection due to the growing dangers. What benefits does a threat detection and response plan offer? With increasing data and network usage, cyber threats are continuously evolving. Monitoring network activity for any issues or comparing network activity with known…

MarTech Interview with Zach Cutler on PR Technology Solutions

Co-Founder and CEO of Propel, Zach Cutler highlights in an Martech interview on PR technology solutions that Propel offers and gives a sneak peek into their recent developments. They will continue to work day and night to be the innovation leader in PR technology, rolling out features that are years…

Programmatic Drive Breakthrough Business Results

Programmatic advertising has become a go-to technology to reach people with relevant messaging. According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies—it’s done by COVID-19. How can programmatic advertising drive business results & advertisers push contextual targeting beyond its…

Outsourcing Your Business Marketing to Expert Agencies

An agency with talented professionals can help you with your marketing. Any marketing webinar will tell you running a business isn’t the same as advertising it. Here are reasons to outsource your business marketing to agencies. Crafting this core message in-house takes skill and experience. More importantly, it can cost you.…

Synthetic Data is an Ethical and Renewable Alternative

Synthetic data’s potential to train AI systems is vast, and it helps to break down barriers to innovation. How can businesses access precisely annotated and privacy-compliant data? In 2006, the British mathematician Clive Humfry coined the now-familiar phrase, ‘Data is the new oil’. However, 16 years from his pronouncement, the realities and consequences of this “new oil” have caused many to turn to a renewable alternative to…

B2B Email Marketing 101

If you’re in the B2B space, you must already understand how important B2B email marketing 101 is, but why isn’t it working out for most marketers? As email marketers and copywriters, you want to craft emails that people love to read. It’s time to harness the power of email, and this blog post will help you achieve that! You can’t create emails for the heck of it, and in case you…

Marketer’s Guide for Optimizing a Data Warehouse

Learn how to setup & optimizing a data warehouse for your business and proven strategies to overcome challenges affecting data warehousing success. The range of marketing tools used by the average business to collect user data is steadily growing. There are several ad solutions, CMS, and social media platforms…

PepsiCo Martech Leader Unveils Marketing strategies

Jerome Tillotson highlights on PepsiCo Marketing strategies & three game-changing technologies that brands need to invest in and bring together. According to a new eConsultancy report, in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in…

Top Virtual Assistant Companies 2022

Virtual assistant services help business owners, executives, and entrepreneurs outsource time-consuming tasks, saving them time and money they can use to run their businesses. Let us take a look at the top virtual assistant companies in 2022:

Pega - Innovative Software Provider, Pegasystems is one of the leading Intelligent Virtual Assistants provider.…

A B2B marketer’s Guide to Webinar Marketing

No better marketing technique demonstrates your expertise & thought leadership and generates quality leads for all funnel stages than webinars. Webinars help your business deliver tremendous value to your ideal audience, accelerating your pipeline while keeping the attendees engaged. This blog post will be your go-to B2B marketer’s Guide to Webinar…

Top Social Media Monitoring Tools

Social monitoring is on the rise because brands want to know what the customers are speaking about them. But the question is how to do it right? Social monitoring empowers your brand by helping you keep track of the messages that directly mention your brand and respond to those messages accordingly. Here are some of the best social media monitoring tools to…

What is a Virtual Assistant?

Virtual Assistants have helped SMEs achieve productivity and gained relevant organizational skills as self-employed workers. By understanding customer needs and losing the robotic tone, VAs have gained popularity. In this article we will look at the top virtual assistant companies in the world.

Well, the answer is simple. These Intelligent Virtual Assistants are…

AI: Friend or Foe for Creative Functions?

AI is reshaping just about every single business function from finance to sales to customer service and beyond. Is automation a threat to creativity as we know it, or an opportunity to expand our horizons?

It’s no secret that artificial intelligence (AI) is reshaping just about every single business function from finance…

Martech Interview with Diego Bartolome on Customer Support

Diego Bartolome, CTO at Language I/O highlights in an Martech interview on Customer Support and the most exciting topics in MarTech and gives a sneak peek into their recent developments. The innovation pace is extremely high and even if many new technologies and solutions fail, leaders need to think outside the…

Importance of IAM in Cloud Security

IAM’s role is to ensure total cloud security for businesses using regulations and several verification stages inside a predetermined framework. How does IAM address the need to ensure the right access to resources? In this article, we will analyze the importance of IAM in cloud security and why the Identity and Access Management domain is the most important…

Reasons why marketing proposals are declined

Measuring financial return on influencer marketing campaigns can create an organization's satisfaction. Social Network Video ad spending is increasing because video consumption is dominating internet traffic, much of which is driven by proper marketing proposal for “influencers”. But can you measure what drove that recent uptick…

Martech Interview with Rytis Lauris on Automation

Rytis Lauris, Co-founder & CEO, of Omnisend talks in an Martech Interview on Automation about how businesses can remain competitive, agile, customer-centric, and collaborative in this ever-changing landscape. Automation means you don’t need to find the time to do something, and you haven’t got to manually send…

Boosting Ecommerce Conversion Rates with Lifestyle Product Images

Alexandre de Vigan, Founder & CEO, infinite gives some strong tips to boost the Ecommerce conversion rate of lifestyle product images. Many elements can influence the conversion rate including price, shipping costs and time, testimonials, and more, and visual merchandising is playing a…

What is Cryptography and its Types?

Cryptography is used for user authentication and safeguarding data against theft and modification. How do you strengthen your brand by securing data against hacking? Nowadays, computing systems have a close relationship with humans. However, you might wonder how businesses protect their data and how your banking activities are kept private. “Cryptography” is the answer to each of these questions. In this article, you will learn- what are…