SEO is a ‘long-term’ commitment: Too many businesses assume that SEO can easily be kicked up a notch with just the flip of ‘switch’. Even after investing a healthy budget for organic search, it is something that takes time. You have to be ready to invest not just money but time also if you truly want to make your SEO efforts successful. You, as a business owner, never want to put all of your eggs in one basket so allocate your digital efforts to other components as well. See, paid strategies…

If you are a startup looking to up your SEO game and you think stuffing keywords can help you climb the SEO ladder fast, you are wrong and mistaken! While it might be tempting to take shortcuts to speed up the ranking process, keyword stuffing can kill your SEO for startup and hurt your SEO. So avoid such gimmicks or else there is a likelihood of a fall.

While proper keywords are vital to ensuring search engine rankings, there are many other aspects which influence rankings. Focus on…

Search engine optimization might sound tricky to a startup business. Gaining website rankings amidst a really heavy competition and a large pool of content online is not at all an easy feat. However, SEO is an inevitable part of any marketing strategy which just cannot be missed by a business. The right strategies, actions, and best SEO practices can take your website visibility to a higher position and keep you up in search engine rankings. Being a start up, you would like to fast track the…

SEO can be used for gathering information and data

Search engines work round-the-clock to gather information and data from the world’s websites. Engines organize that information so that it is easy to find. This is a three-step process – (i) crawling web pages (ii) indexing them (iii) ranking them with search algorithms.

SEO can be used for advertising

There are two vital sides to SEO advertising – optimizing the website to make it more visible in organic searches…

Search Engine Optimization (SEO) is the process of optimizing the online content so that it is redirected to a website or a webpage from search engines like Google, Bing, Yahoo, etc. It targets unpaid traffic (also known as organic traffic). It may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical engines. SEO is an ongoing process.

With each new algorithm update, search engines strive to…

While in-person networking will certainly serve these interests, your content marketing can as well. Here are a few ways to use content to build industry partnerships:

Publish thought leadership content on LinkedIn and form new connections.

Join Facebook groups and share insights with other industry professionals.

Host a Facebook Live or other live chat to grow your following.

Post informative video content and engage with other business owners in the…

Think about how social media trends influence users’ awareness of certain brands. We saw this with fidget spinners, which made their debut on social. Then, users flocked to Google in search of these toys.

Thus, we saw searches for “fidget spinners” increase… and then quickly decrease once fidget spinners fell out of vogue.

With this in mind, adopting a holistic content marketing strategy has the potential to increase Search visibility and drive organic traffic to your site. The…

For new brands, simply getting their “foot in the door” is a starting point to acquiring more customers and increasing their visibility over time.

Brand Awareness Influences Search

I’ve worked with many clients who have launched new brands and aren’t sure where to start when it comes to their brand awareness strategy. I always relay that brand awareness plays a role in search (meaning, Google search) and vice versa.

In that way, brand awareness is not at all removed from…

Innovation, agility, and lower costs are takeaways for communication service providers (CSPs) when they participate and get involved in the partner ecosystem. With CSPs relying more on traditional service partners, opportunities are restricted and not aligned with emerging technologies. The move from linear and fixed value chain to the platform with interchangeable ecosystem partner roles is the new norm for now. Interactions between the ecosystem participants will foster innovations and…

Research Your Target Market And Audience

Before you ever type a word of content, you should determine your target market and the ideal audience you want to reach with your brand.

Without this step, you risk creating the wrong type of content on the wrong platforms for the wrong audience – and wasting your time in the process.

Fortunately, market research has become far easier now that we have many tools at our disposal. My favorite is Google Forms, which you can use to…

Traffic generation is only one of the many perks of content marketing, though. For new and growing brands, content can be a way to put themselves on the map. We’re talking about brand awareness.

Here’s how to use content marketing to drum up visibility for your brand and even attract new customers in the process.

What Is Brand Awareness, Really?

Brand awareness refers to the level at which consumers are familiar with your brand, goods, or services.

There are…

Brand awareness refers to the level at which consumers are familiar with your brand, goods, or services.

There are varying degrees of brand awareness, from simply having encountered a brand’s product to knowing and remembering a brand by name.

For new brands, simply getting their “foot in the door” is a starting point to acquiring more customers and increasing their visibility over time.…

Create Non-Branded, Searchable Web Content

At this stage, very few people may know about your brand, particularly on a brand-name basis. This is where you can use non-branded search to your advantage in order to drive traffic to your website.

Forge Strategic Industry Partnerships

Getting your foot in the door as a new startup or business often requires forming close partnerships with other business owners. Never underestimate the power of referrals and word-of-mouth…

Your content strategy should be at least two-fold in terms of creating content that gets your brand name out across platforms and in driving organic traffic to your site.

Content marketing can help your brand:

Attract more followers on social media

Generate social/referral traffic to your website

Form strategic brand partnerships

Improve the organic ranking of your website

Earn high-authority backlinks to your site

Improve customer retention…

Today’s communications service providers (CSPs) face increasing demands for higher quality services and better customer experience (CX). Telcos are capitalizing on these opportunities by leveraging the vast amounts of data collected over the years from their massive customer bases. This data is culled from a range of channels, such as:

devices

networks

mobile applications

geolocation

detailed customer profiles

service usage, and

billing data.

Telcos…

Likewise, using SEO to your advantage is one way to drive brand awareness. You may not yet have name recognition, but you can use non-branded search terms to drive users to your website.

What This Means For Your Brand

All of the above means that content marketing is essential to influence your organic traffic and drum up brand awareness.

Your content strategy should be at least two-fold in terms of creating content that gets your brand name out across platforms and in…

Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022.In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content.

Traffic generation is only one of the many perks of content marketing, though. For new and growing brands, content can be a way to put themselves on the map. We’re talking about…

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Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point of paying for clicks when I have organic links on the first page for free? This is a fair question. That’s why we’ve listed the many reasons to use pay per click advertising when you rank high organically.

Also, remember that 80% of website traffic is directed to your site through search engines. That means the brand strategy you have on the SERP is critical to your site’s success.…

Crawl budget is the number of URLs crawled by a search engine during each session on your website. This number is determined based on a combination of factors – grouped around the size, health, and popularity of your website.

WEBSITE SIZE

Smaller, less complex websites likely don't need to worry about crawl budget as much as larger, more complex websites. The more pages on your site, the more likely it is that Google will miss important pages due to various factors.

If…