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Philomathresearch's Blog (112)
Expert Market Research Solutions for Businesses
“Looking for expert market research solutions to help grow your business? Our blog offers valuable insights and tips on how to conduct effective market research, understand customer behavior, and stay ahead of your competitors. Gain a competitive edge and drive your business success with our expert market research solutions.”
As businesses strive to… Continue
Added by philomathresearch on May 11, 2023 at 7:27am — No Comments
5 Reasons Why Primary Market Research is Essential
Primary market research is the process of gathering information directly from the source, rather than relying on existing data or research. This type of research can provide valuable insights into a variety of aspects related to a business or industry, including consumer preferences, market trends, and competition. In this blog, we’ll explore 5 reasons why primary… Continue
Added by philomathresearch on April 18, 2023 at 8:28am — No Comments
3 Must-Have B2B Market Research Tools
B2B market research can be a tricky business. When you’re selling to other businesses, you need to understand the unique needs of your target audience and how they buy. These are skills that business owners typically have. Market research can help you better understand how best to serve your target audience, but it’s not as simple as throwing around some questions. You… Continue
Added by philomathresearch on April 14, 2023 at 6:41am — No Comments
How to Use and Assess Qualitative Research Methods
Qualitative research methods are a powerful tool to investigate the complexities of human experience and behavior. Unlike quantitative research methods, which rely on numerical data and statistical analysis, qualitative research methods aim to capture the richness and depth of individual perspectives and experiences. In this blog post, we will explore how to use… Continue
Added by philomathresearch on April 13, 2023 at 9:22am — No Comments
15 Quantitative Market Research Questions & Examples
Understanding your customers is vital to business success. Many industries have set out to better understand the wants and needs of their customers in order to better fulfill those needs and increase their profits. Market research is the practice of understanding your customers in order to better your product.
Quantitative market research involves the use of… Continue
Added by philomathresearch on April 13, 2023 at 3:48am — No Comments
What is Customer Research?
Customer research helps brands identify potential or current customer segments, needs, and behaviors. It’s conducted as part of market research, user research, or design research and always focuses on researching customers of a specific brand or product to identify unmet customer needs and/or opportunities for business growth.
Customer research about simple… Continue
Added by philomathresearch on March 16, 2023 at 11:20am — No Comments
Market Research: How to Choose between In-House or Outsourced Better?
Market research is a key part of any business growth strategy. By knowing your market and how your products and services can add value, you can meet and exceed your customer’s needs and wants. Market research can take many forms, but every business has their own needs. Let’s see which for is the best for you and your business, in-house or outsourced?
While it… Continue
Added by philomathresearch on March 10, 2023 at 3:45am — No Comments
The Rise of Electric Vehicles and Their Impact on the Future of Automotive Lubricants
The trend towards electric vehicles is expected to grow in the next decade as more countries attempt to reduce emissions. The Paris Agreement, along with increased concern for air quality and the diesel emissions scandal, have influenced diesel and fossil fuel restrictions.
The automotive industry is in the midst of a major shift from internal combustion… Continue
Added by philomathresearch on March 3, 2023 at 5:04am — No Comments
Humanity In The Customer Experience
Companies are increasingly adopting artificial intelligence as part of their customer experience. But is it really useful?
Let’s face it, we all have a natural distrust of banks, insurance companies, utility companies and governments. There is a huge list of reasons that you can give for this distrust, but trust me, we all feel it, and the companies that succeed in… Continue
Added by philomathresearch on February 27, 2023 at 5:47am — No Comments
How to Recruit for Focus Groups
While there is no one clear definition of a focus group, it is generally considered to be a research tool that involves a small sample of people coming together to discuss a product or service to gain a better understanding of their opinions.
Focus groups are a great way to gather consumer data. The best part is you can run these focus groups yourself. But if… Continue
Added by philomathresearch on February 22, 2023 at 8:58am — No Comments
How Can Brands Best Deliver Value to Consumers Battling Inflation
Inflation can cause big problems for businesses and families all over the world. When the prices of food, gas, and transportation go up, it becomes very important for companies that make consumer technology and durable goods to show that their products are worth the extra money.
Though many global markets have been stable in their economic recovery… Continue
Added by philomathresearch on February 20, 2023 at 5:00am — No Comments
Market Research & the Metaverse: What Does the Future Hold?
With the rapid development of internet and technology in recent years, we’ve seen the emergence of innovative new platforms that boast exciting ways of connecting with others – the metaverse being one such example. This entrance has got people wondering about how social connection might look in the future. Important questions arise, such as:
How will people… Continue
Added by philomathresearch on February 16, 2023 at 2:13am — No Comments
What is Aided and Unaided Awareness?
When you are carrying out research to create awareness for your product or service, whether you use unaided or aided, awareness is still a positive outcome.
There are several different metrics that go into calculating a brand’s value, but one of the most important is awareness. Many businesses are focused on raising brand awareness, but it’s important to… Continue
Added by philomathresearch on February 14, 2023 at 10:46am — No Comments
Consumer between Web 2.0 and Web 3.0
In a world where consumers rely heavily on the internet, the way we buy experiences has changed drastically. With an abundance of products and services available online, customers have to navigate through all the communication channels the internet provides. Because of this, customer behavior has changed significantly due to the accumulated experience from their… Continue
Added by philomathresearch on February 8, 2023 at 6:13am — No Comments
Market Research for New Product Development
Before making any major changes to a product, be sure to do your research and understand what your specific audience wants. If you don’t do this, you can run the risk of losing a substantial amount of money in the long run. It’s important to do research on your new product or service because it ensures that you’re getting the best results for your price. It’s easy to… Continue
Added by philomathresearch on January 31, 2023 at 12:39pm — No Comments
5 Tips to Generate and Utilize Actionable Customer Insights
Business is business and the purpose of branding and marketing your business should be clear to everyone involved. But what if you’re more interested in collecting information about potential buyers rather than other businesses who might want to buy from you? In this scenario, we need a different approach that is based solely on our customer’s preferences rather than… Continue
Added by philomathresearch on January 31, 2023 at 11:47am — No Comments
Benefits of Using a Third-Party Market Research Firm
One of the keys to running your business is knowing who your client base is. This can be as simple as implementing a survey in which you ask them directly about themselves and their habits or preferences if they are loyal customers. You can help determine who your target audience is by looking up information about them through secondary research on sites such as Google,… Continue
Added by philomathresearch on January 31, 2023 at 4:24am — No Comments
Benefits of Using a Third-Party Market Research Firm
One of the keys to running your business is knowing who your client base is. This can be as simple as implementing a survey in which you ask them directly about themselves and their habits or preferences if they are loyal customers. You can help determine who your target audience is by looking up information about them through secondary research on sites such as Google,… Continue
Added by philomathresearch on January 18, 2023 at 9:56am — No Comments
6 Tips on How to Use Research Activities to Enhance Customer Brand Experience
Companies are trying to listen to their consumers but if it’s a negative experience for the consumer and if you miss an opportunity to enhance brand experience and win repeat customers, then there’s a problem. Many companies approach consumer insights as a sideshow, something that’s low priority. And that is indeed a problem since surveys and other engagement activities… Continue
Added by philomathresearch on January 9, 2023 at 7:08am — No Comments
5 Customer Retention Strategies to Build Brand Loyalty
Today, businesses need to expand their horizons and explore more opportunities. It’s no longer enough to do what you’re good at. Why? Because, with this age of digitalization all around us, the competition has started to thrive in ways they never even imagined before. In short – you must get better, faster, or else suffer consequences that may be direr than you could… Continue
Added by philomathresearch on December 20, 2022 at 7:06am — No Comments
Latest Blog Posts
- Essential B2B Market Research Methods & Strategies for 2024
- How B2B Marketers Are Gearing Up for Success in 2024
- Executing Primary Market Research for Small Business Success
- Success in Qualitative Descriptive B2B Research: An Expert's Guide
- B2B Market Research Significance in Informing Business Decision-Making
- Quantitative Research Unveiled: Harnessing Data for Business Growth and Innovation
- Going Global: Qualitative Research Solutions for Multinational Businesses
Most Popular Blog Posts
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- The Art of Qualitative Market Research: Why Experience Matters
- 15 Quantitative Market Research Questions & Examples
- Market Research and it’s role in Strategic Planning
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- Market Intelligence 101: How to Stay Ahead of the Competition
- TDIs, CATIs and WATIs for Healthcare Market Research
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