After several years of decline, juice has seen off-trade volumes rise slightly in 2020 as retail channels have absorbed some on-trade demand due to the closure of foodservice outlets during lockdown. Nonetheless, juice has not been able to take full advantage of rising demand for products for at-home consumption as it has faced stiff competition from other non-alcoholic drinks, particularly RTD tea, coconut water and plant-based milk alternatives. Juice’s capacity to compete with such…

After seeing growth in 2018 and 2019, total volume and current value sales of juice have declined in 2020. The temporary closure of on-trade establishments is the main reason for the particularly strong value decline, as juice consumption is strong in this channel and prices are high, leading on-trade value sales to suffer a strong hit in 2020, with a knock-on impact on total value sales. However, this decline has not been as drastic as that seen in other categories, as juice is usually…

In line with the closure of foodservice outlets, juice is set to record a double-digit on-trade volume decline in 2020. With consumers set to remain wary of socialising in public for the rest of 2020, on-trade sales are set to continue struggling, especially with new restrictive measures in place in the country from November 2020.

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The juice category in 2020 has seen mixed results. While on-trade sales have suffered blows owing to foodservice outlets being closed and to lockdown measures frequently preventing dine-in, retail sales have strengthened notably. The increase in purchases of juice in the off-trade is due to both COVID-19 and the health trend, which has been gathering momentum for the past two years. Since the outbreak of the pandemic, Malays have been consuming more juice at home as much of society has been…

Towards the end of the review period mixed vegetables juice had started to see its popularity wane, with consumers switching to flavours with more specific health claims, such as tomato juice. While mixed vegetables has a general health and wellbeing positioning, tomato juice is often featured on TV programmes for the purported health benefits of the lycopene contained in tomatoes. However, there has been a resurgence in demand for mixed vegetables within juice in 2020 brought about by the…

On-trade volume sales have suffered significantly in Ireland in 2020 for all juice categories, as restaurant and bras have been forced to close as a result of the COVID-19 restrictions. Children traditionally make up a significant amount of the on-trade for juice, and with children rarely eating out in 2020, this means on-trade recovery for juice products will be slow in Ireland in 2020.

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While juice has been impacted by COVID-19-related closures and operating restrictions within the foodservice channel, the effect on overall volumes has not been overly significant as the on-trade sales base for juice is very small compared with retail, representing a very low percentage share of total purchases. However, in retail, volume sales have been adversely affected by a decline in purchasing power as consumers contend with job losses and reduced income owing to the health crisis,…

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Powder concentrates remains by far the largest concentrates category in Argentina and saw an increase in demand in 2020 from low income consumers impacted by the ongoing financial crisis. The category continues to benefit from its reputation for representing good value for money. In response to rising unemployment and uncertainty over the future, consumers are looking for value for money from their beverages. This is highlighted by the fact that many Argentinians are downtrading from 100%…

Although foodservice venues were not closed in Sweden, rules and regulations were put in place, including social distancing measures and limiting party numbers to eight and under. These measures, partnered with consumers ongoing fear of socialising in public, are set to result in a double-digit decline for foodservice in 2020.

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