You take care that you don’t miss out on a bright student from a not so well known campus/remote campus The chance to lock in on the best students even before the pre-placement talks Engaging, on-campus student ambassador program.

Making sure, all your communications with the students at different touch points use multiple channels of communication, including mobile.

Verbal Ability: The verbal ability section tests your grammar, text comprehension and vocabulary. This section…

These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they’ve replaced the generic terms for similar products in our language.

For a brand or product to become a proprietary eponym is pretty much the pinnacle of brand awareness (sorry, Pepsi). Although you might not achieve this with your small business, that doesn’t mean you can’t do a lot more to boost awareness of your brand. So in this post, we’re going to…

Do you remember the childhood game ‘Chinese whispers’, also known as ‘telephone’? In this game, one person’s message would be passed along a line of people, and by the end, the message would end up being completely different. This childhood game is an adulthood reality. Miscommunication happens daily at work or at home.

Learning effective communication skills is a straightforward process that allows you to express yourself and improve both your personal and professional relationships.…

Businesses have a platter of activities that have to be kept in line for the proper functioning of the business so that it grows in all respects and achieves a name in the market space. In a country like India where many start-ups dwell but are never able to sustain in the market, one of the major reasons for the downfall of many companies can be a failure in the administration of the business and its activities.

Business Management degree courses are some of the most common in higher…

The pressure to change had been building for years. Well before the COVID-19 pandemic, senior executives routinely worried their organizations were too slow, too siloed, too bogged down in complicated matrix structures, too bureaucratic.

What many leaders feared, and the pandemic confirms, is that their companies were organized for a world that is disappearing—an era of standardization and predictability that’s being overwritten by four big trends: a combination of heightened…

Operations management is chiefly concerned with planning, organizing and supervising in the contexts of production, manufacturing or the provision of services. As such, it is delivery-focused, ensuring that an organization successfully turns inputs to outputs in an efficient manner.

The inputs themselves could represent anything from materials, equipment and technology to human resources such as staff or workers.

The process of an organization is vital because it determines the…

Human resource management (HRM) is the practice of recruiting, hiring, deploying and managing an organization's employees.

HRM is often referred to simply as human resources (HR). A company or organization's HR department is usually responsible for creating, putting into effect and overseeing policies governing workers and the relationship of the organization with its employees.

The term human resources was first used in the early 1900s, and then more widely in the 1960s, to…

A marketing process is the framework by which brands identify a target audience, capitalize on competitive differentiators, create content and disseminate their message to the market. The process is an end-to-end operating model for achieving marketing goals and business objectives.

A process that involves the customer’s satisfaction towards their requirements created in terms of value is called the marketing process. It is a string of actions and their reactions performed by the…

Machines in the eighteenth and nineteenth centuries, such as the cotton gin, also simplified tedious manual tasks. The cotton gin pulled seeds away from cotton fibers.

Steam engines of all kinds powered businesses, mills, and machines such as trains and factory equipment.

There's a lot going on in IT on a daily basis: handling service requests, managing and monitoring hardware and software, implementing new technologies and working out the bugs, monitoring compliance and…

Atoms are the basic units of matter. Everything in the universe apart from energy is made of matter therefore atoms make up everything in the universe, according to Northwestern University.

The term "atom" comes from the Greek word for indivisible, because it was once thought that atoms were the smallest things in the universe and could not be divided.

We now know that atoms are made up of three particles known as subatomic particles: protons, neutrons and electrons — which are…

Granular monitoring of data and trends in consumer behavior has always been important to planning. Given the unprecedented nature of the pandemic and the profound changes it is causing, we believe that harnessing imagination may be just as critical.

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson.

The poll also found that influencer marketing is the…