Martech Interview with Laura Haines on eCommerce in Metaverse

Laura Haines shares insights in an Martech interview on eCommerce in Metaverse and strategies that brands and marketers have to integrate to take advantage of an ecommerce industry in the Metaverse and NFT era. Laura Haines, the Chief Product Officer of Amaze, a mobile ecommerce design platform. To take advantage of social…

Invest in eCommerce Marketing You Can Control

Post-pandemic all businesses are changing their eCommerce marketing strategies, and so is e-commerce. How can e-com merchants find new ways to retain their consumers? The effects of the pandemic are waning for eCommerce merchants, with people eager to return to in-store shopping. Economic forces are also playing a role in consumer…

Martech Interview with Gregg Holzrichter on Data Management

Marketing, by nature, is built on data. How does data assist marketers optimize strategies and deliver personalized content, driving more engagement? In an Martech interview on Data Management, Gregg shares insights on Click-stream analysis, retail data, behavioral models – leveraging data for marketing is driving a…

Most Brands Fail by Stopping Just Short of a Brand Purpose

Humans are driven by meaning and purpose same as the corporate entities. How does the branding of stores impact the buying behavior of consumers? Of course, profits are key to running a business, but that’s not its purpose. The brand purpose is the reason your brand exists, which is more than just money. You…

Certainty of outcomes – Only goal that matters for marketers

Certainty of outcomes – what does it mean to you? And in percentage terms, how close does your marketing strategy get to achieving certainty? As we face a future of continued economic uncertainty, In this article I will outline some high-level ways to make those crucial steps towards achieving certainty…

Customer Experience for Marketing Growth

Most brands try to zero in on retention marketing to reduce customer churn. But it’s the CX that keeps them coming for more. The modern customer has a plethora of options at their disposal- if they don’t have a good experience with your brand, it wouldn’t take them long to give business elsewhere. Customer experience for marketing growth keeps…

MarTech Interview with Paul Brenner on Location Targeting

An AOOH solution provides several unique benefits and acts as a touchpoint along the buyer’s journey. But is it the future of retail? In an Martech interview on Location Targeting & the importance of location targeting comes down to the point of sale. Customers hearing ads while shopping in-store have immediate…

Key Components of Composable Content Operations

Creating CX is a brand differentiator. Great content is how you create these experiences. What are the major components of composable content operations? Creating a great customer experience is the competitive differentiator for your brand. Great content is how you create these experiences, how you interact with your customers,…

Where Are We with Security Posture Initiatives?

Scott Gordon talks about how organizations are contending with increased cyber risk due to a worsening threat landscape and more organized threat actors. A recent 2022 Attack Surface Management Maturity report shed light on the current state, exposures, and priorities that organizations are considering to fortify their security posture.…

The Essentials of a B2B Marketing Plan

B2B marketing strives to strike a balance while consumers keep disrupting it. As technologies change, here’s how to build a future-proof marketing plan! B2B marketing plans aren’t crafted just for marketing’s sake. This blog will entail all you need to know to craft a perfect B2B marketing plan. It’s an all-encompassing course of action, addressing…

Differences Between Chatbots And Live Chats : Which is Better Business

Chatbots and live chats are a fixture of customer communications. You should know the key differences before investing in these solutions. Let's discuss it. Chatbots and live chats are a staple of the online experience. In this post, we lay out 7 key differences between chatbots and live chat, before…

How Inflation Impacts Multi Location Brands

Local search becomes very important during times of inflation or economic turmoil. Darcy discusses how inflation impacts multi location brands. Let’s dive into how inflation can affect multi-location businesses and discuss how your brand can adjust its localized marketing efforts to align with consumer needs during this time. This increase…

AI in CyberSecurity & its Benefits

AI presents many advantages and applications in a variety of areas, cybersecurity being one of them. While AI is used in many fields, cybersecurity has drawn particular attention due to the increasing number of attacks and the rising speed of threats. A solution that can keep up with the pace of the growing attacks is necessary for organizations. In this article, we have highlighted various benefits of…

MarTech Interview with Arsen Avakian on Digital Media

Arsen Avakian, Co-founder and CEO, Cooler Screens highlights in an Martech Interview on Digital Media use cases of digital media opportunities driving growth and introduces us to the product features of the Cooler Media Platform. Brands can tell their story digitally, which creates an opportunity for…

Perfect Customer Journey with AdTech and MarTech

The focus on digital channels and content has led to the convergence of AdTech and MarTech. It only makes sense to combine the power to spark engagement at all stages of the customer journey with AdTech and Martech. But how can you connect the two for personalization? To serve your customers better, you need a…

Benefits of AI in CyberSecurity

AI is increasingly integrated into businesses and used across many applications. What benefits does AI have for cybersecurity? In this article, we have highlighted various benefits of AI in cybersecurity. Cutting-edge technologies influence our lives, and there is a greater chance that anyone, including businesses and individuals, may become the target of a…

Predictive Analytics in Marketing

Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics in marketing. Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future marketing patterns and trends. AI and machine learning allow brands to process…

MarTech Interview with Matt Swalley on AI in advertising

Matt Swalley shares insights in Martech Interview on AI in advertising & tech-oriented advertising, the role of machine learning in business messaging, and the role of AI in advertising. Creative is now the main lever for distribution, and the only way to continually improve performance and adapt to…

Your Guide to Virtual Private Network (VPN)

A VPN establishes a secure connection between you and the internet, providing more privacy and anonymity. In this VPN Guide, you will learn what a VPN is and what are the benefits it offers for your business. Why should you have a VPN service for your business? With advancing technology and the growing use of the internet today, the use of digital platforms for business…

Tech Enablers for Building Content Operations Framework

A content operations solution gives businesses the agility to perform and respond at a digital pace. Which tools can you use for building a content operations framework? Your goal as a marketer is to deliver exceptional customer experiences. Sounds simple, but we all know it’s an incredibly complicated process…