The entire world is going through a major economic slow down due to the COVID-19 pandemic. India is also going through the same. The economic depression has started showing some effects already. More and more people are already losing their jobs. People are from every industry are suffering from this great depression. Meanwhile, in this unavoidable circumstance, as a…

With the rapid growth of the internet and the ever-rising increase in the number of social media users, one of the things that have changed is the meaning of the term ‘influencer’. No longer are influencers limited to celebrities and just a few bloggers. Now influencers are also people on social media, who have a high follower count and have established their name…

It’s been more than a year, ever since the pandemic struck worldwide and disrupted our lives. Over this course of time, all of us have somehow managed to change with time and adapt to these sudden and abrupt changes. Brands and communication professionals too, when first struck with the first wave of the pandemic had struggled to adapt, but sometimes did so and have…

Nobody is happy at this time. Things are either moving bad or worst. There is very much negativity out there. Nobody knows how things will turn up Etc. This is what is happening all around us due to the lockdown. It seems like nothing is moving and people are stuck. When people are stuck it certainly means that businesses will also take a hit. Let’s be clear. We know…

The Sky Is Green

Public relation is a form of Advertisement!

Dog eats grass

Now, that I have your attention, let me tell you, all the statement above is incorrect. But what made you think the most? The first one, the second one, or the third one!

I am sure, first and third one. But many people believe that Public Relations is a form of…

Public Relations can help you catch up!

How many times we think before starting, and how much time do we just waste in thinking? As an entrepreneur, every individual should realize that time is limited and so does opportunities. People who strike first will reap the benefit first and that’s about it.

Then why should you choose public relations?

I mean,…

The myth about the PR impact is going burst.

Public relations is a relatively young marketing exercise. Although history is Public relations is quite old but in Indian scenario it new. Public relations in India came in the early 19th century. Before that, the practice was there but in a different form.

The entire pubic relations campaign depends on the…

With the current internet penetration, digital marketing comes with great job opportunities for newcomers

Recent years have seen a sudden rise in the use of the internet. Which was possible due to their low cost. This penetration helped businesses to reach out to the expanding consumers. Hence, opened up new doors for digital marketing. Looking at the current…

Can you think about it right now?

I clearly remember the conversation between Elon Musk and Jack ma on a platform where Jack Ma the founder of Alibaba, and Elon Musk founder of Tesla, were talking about the future of technology and humanity. A discussion that took place between two brightest minds shared some light on the future then.

Elon Musk spoke about…

Synopsis: Most of the businesses use media for information sharing, promotion, branding and others but many of these don’t get the expected results. The reason is- ‘committing some simple to do mistakes unknowingly’. Are you also doing the same?

11 Mistakes Businesses Often Make While Pitching On the News Media

The media is the most trustworthy publicity…

Synopsis: Most of the businesses use media for information sharing, promotion, branding and others but many of these don’t get the expected results. The reason is- ‘committing some simple to do mistakes unknowingly’. Are you also doing the same?

11 Mistakes Businesses Often Make While Pitching On the News Media

The media is the most trustworthy publicity…

Public relations agencies have started to innovate new ways to make the PR strategy more effective to take on the Covid-19 downtime as a challenge. The businesses are struggling to soften the impact of coronavirus outbreak; on the other side, buyers are also changing their priorities and buying patterns to cope with the new financial challenges that emerged after…

More and more businesses have started taking local SEO as important as the organic SEO to boost their performance after going through some recent survey reports. The numbers of recent surveys, conducted globally to analyze the changes in the buying behavior, highlight the increased importance of local SEO with a couple of years. Also, the Covid-19 pandemic made local…

On-page SEO, the foundation of SEO and digital marketing, is the suit of activities that the SEO experts do to increase the visibility of a website in SERPs that results in more traffic and leads. On-page SEO score is the key metric measured in four domains: user experience, technical, responses, and search engine friendliness. To succeed in all the four parameters,…

As the marketing and buying behavior is changing fast because of increasing dependency upon the technology especially after the Covid-19 pandemic, the scope of the role of a PR company is evolving fast. Now, it is not limited just to create advertisements and release in media. The role of the best PR company in India has gone beyond traditional concepts; the…

On May 28, 2020, Google made an announcement about a new ranking algorithm that will be roll- out soon to judge the website quality on the scale of users’ experience of interacting with web pages. If Google judges that the visitors wouldn’t get a nice experience while staying at your web pages, it may pull down the existing ranking position. The new update is named-…

Public relationship in any business is also not immune to the globally experienced fundamental shift in marketing practices. After Mid-March 2020, it is almost four months period that has changed the social landscape for marketing forever. Now, as the unlock process has been started, businesses are geared to take a fresh start with new marketing strategies. Believe…

People always say that content is King content is not going to go out of fashion ever. But content it’s not like every kind of content always works. Content needs a strategy. To develop really good content for the benefit of what benefit of marketing your product and services, need to find out one needs to find out first of all about their target audience.

What…

According to the WHO, this pandemic is not going to end very soon. The entire world is working towards creating a vaccine for COVID -19. It’s already been more than six months that the Hunt for COVID vaccine is on. In this race of creating vaccine Oxford University, has taken lead. The entire world is expecting a vaccine in the next six months’ time, whereas the…

Today in the time of this pandemic people are very careful about spending their earned money in any kind of marketing activity. But as we know that people are using PR exercise as their marketing nowadays.

Many people raise this question that why my PR strategy with all my public relations exercises not working?

Is my PR company doing anything wrong?

Or…