In early March, the United Arab Emirates was the one of the first countries in the region to introduce strict social distancing measures and enforce a lockdown for most hours of the day. This has led to many consumers adopting new behaviours and an increased awareness of the importance of maintaining their supplies of food. Panic buying was evident during the first week of the lockdown, leading the government to rapidly announce that inventories of food and medicine in the country were…

Packaged food continues to record retail value growth in Romania in 2020 despite significant changes in consumers’ purchasing and consumption habits as a result of the COVID-19 pandemic. During 2020, many Romanians spent long periods working from home and studying remotely in a bid to curb COVID-19 transmission. This led to a fall in on-the-go consumption and negatively impacted sales in areas such as impulse ice cream. Conversely, more time spent at home has boosted consumption of products…

In contrast with other countries, Morocco suffered little disruption to supply chains during the COVID-19 crisis in 2020, and there was less consumer stockpiling as a result. Consumers’ disinclination to stockpile also supported continuity in supply chains, although sales of long-life staples such as pasta, rice and packaged bread and cakes markedly increased. Not only are these foods versatile and convenient, they are consumed during Ramadan which coincided with lockdown in 2020 and meant…

Prior to the pandemic, one of the most pertinent factors in exerting a negative impact on potential volume growth of packaged food was the contraction of the Japanese population due to a declining birth rate. This was encouraging manufacturers to focus on the development of higher-value products, particularly in mature categories. Manufacturers were also focusing on leveraging on key trends shaping consumer demand, particularly the growing influence of health-consciousness and increasing…

Social distancing measures and lockdown protocols to prevent the spread of COVID-19 in 2020 forced some retail stores and foodservice outlets to close temporarily. The pandemic spurred panic buying over a few months in early 2020, with consumers stockpiling non-perishable pantry staples, including rice, pasta, noodles and baby food, as well as long-life products such as canned fruit and vegetables and even the relatively less popular shelf stable milk. Due to the intermittent shortage in…

This report aims to provide an overview of Mars Inc in the packaged food universe, and how COVID-19 will impact snacking now and in the future.

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Euromonitor International’s Mars Inc in Packaged Food (World) Company Profile offers…

Although breakfast cereals have not traditionally been favourite breakfast items in the United Arab Emirates, these products were steadily growing in popularity over the review period. Breakfast cereals offer a filling and highly convenient meal to start the day, particularly given the increasingly hectic lives of many consumers. Many of these products, especially muesli and granola, are also regarded as healthy options and this has also driven growth, given the growing interest in health…

All categories within breakfast cereals are set to register higher retail value and volume growth in 2020 compared to 2019, with widespread double-digit value growth. Sales of breakfast cereals were boosted during the COVID-19 pandemic by their perceived health and nutritional benefits, notably in helping to build a healthy immune system. However, demand has remained concentrated in the country’s large cities with consumers in rural areas tending to remain less aware of breakfast…

Nestlé Maroc SA is set to maintain its lead in breakfast cereals in Morocco in current value terms in 2020, mainly thanks to its children’s breakfast cereals brands Nesquik, Nestlé Lion and Nestlé Chocapic. These brands offer affordable prices and have growing availability, two factors which are of key importance during the COVID-19 pandemic, when household budgets have shrunk. The company also offers a wide variety of appetising flavours and attractive packaging of its products, and it has…

Muesli and granola, the largest categories in breakfast cereals, has seen the home seclusion aimed at containing COVID-19 help to reverse the downward trend it has seen since 2017. Before pandemic, muesli and granola had recorded double-digit growth for four consecutive years up to 2016 to become the largest category, but it had been suffering from an excess supply since 2017. While manufacturers strengthened their production lines in response to increasing popularity, the boom peaked and…

Muesli and granola, the largest categories in breakfast cereals, has seen the home seclusion aimed at containing COVID-19 help to reverse the downward trend it has seen since 2017. Before pandemic, muesli and granola had recorded double-digit growth for four consecutive years up to 2016 to become the largest category, but it had been suffering from an excess supply since 2017. While manufacturers strengthened their production lines in response to increasing popularity, the boom peaked and…

Although overall consumption of baked goods is set to decline during the COVID-19 epidemic, this masks significantly varying trends among the different types of products here. Baked goods have always formed an important part of the diet in the United Arab Emirates, although during the pandemic, concerns around health and hygiene are coming to the fore in consumer behaviour. Many consumers are switching away from unpackaged baked goods such as bread and pastries in the belief that these may…

Baked goods in Romania is set to record lower retail value sales in 2020 compared to the previous two years of the review period. Stronger negative retail volume growth is also expected. Bread remains the largest category, where one of the most significant impacts of the COVID-19 pandemic has been a shift in consumer purchasing patterns from unpackaged to packaged varieties. This trend also applies across baked goods more generally in 2020. Modern grocery retailers helped to fuel this…

Baked goods is set to record moderate retail current value growth but a slight decline in retail volume growth in 2020, while the closure of foodservice in Morocco during the COVID-19 pandemic is expected to result in a significant drop in foodservice volume.

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Bread has seen demand bolstered by an increase in consumers eating breakfast and lunch at home in 2020, as businesses and schools have been closed in order to limit the spread of COVID-19 and more people have worked from home. Leavened bread, a typical breakfast option, has been a notable beneficiary of this rise in demand. In contrast, pastries, which is also a popular breakfast and lunch option, has been negatively impacted, as the closure of businesses and increase in remote working have…

In 2020, soup is expected to post slightly stronger current value growth than was seen the previous year. Even though Romanians tend to prefer preparing their own soups from scratch using fresh ingredients and the lockdown related to COVID-19 provided them with more time to do so, sales of packaged soup are anticipated to increase in 2020 due to ease and convenience of preparation. Practically, shelf stable soup represents the middle ground between rapid soup (typically in instant formats)…

Packaged soup is still in the development stage in Morocco and is set to record only moderate current retail value and volume growth from a low base in 2020. This product area is still limited to just a few brands, and there is a lack of advertising and promotional campaigns to increase knowledge of these brands among consumers. Moroccans are still not accustomed to buying shelf stable and dehydrated soup from stores, and prefer to make their own, which they regard as healthier and more…

Sauces, dressings and condiments is set to post slightly stronger current value and retail volume growth in 2020 than was seen the previous year. The largest impact of COVID-19 in 2020 was the shifting of eating habits to the home as a result of lockdown restrictions, which increased the demand for sauces, dressings and condiments. Romania already has a strong local tradition of home cooking, but lockdown has allowed consumers to experiment more with their cuisine. As a result, specific…

Sauces, dressings and condiments is expected to record good growth in current value terms in 2020, driven mainly as a result of product diversification from both national and international players.

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Despite having the largest consumption within staple foods in the United Arab Emirates, rice pasta and noodles is also set to witness the strongest retail volume growth within the market in 2020, such is the importance of these products in the daily lives of consumers in the country. Both rice and pasta witnessed high levels of stockpiling at the beginning of the lockdown periods, whilst consumers also favoured larger family packs in order to secure a long-term supply for their families.…