Learn the essential steps for a seamless website migration. Ensure a smooth transition with our expert guide. Perfect for businesses of all sizes.
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Added by stanley78 on August 30, 2023 at 11:17pm —
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Offline conversions involve activities outside online platforms like websites, apps, or software.
These non-digital actions, often tracked in a CRM, mainly consist of sales or closures. By optimizing offline activities, we can concentrate on making sales instead of online conversions.
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Added by stanley78 on July 5, 2023 at 10:57am —
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OpenAI suspends ChatGPT's 'Browse with Bing' amid content concerns while facing lawsuits over copyright and data privacy violations.
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Added by stanley78 on July 5, 2023 at 10:52am —
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The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms – from how we consume news to how we market our products.
One field that stands as a fulcrum of this tech boom may be writing and art itself.
As new technology like AI-generated art and ChatGPT continue to become more sophisticated, many people are uncertain about the future of these fields.…
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Added by stanley78 on April 14, 2023 at 11:58am —
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Chatbots are taking the world by storm.
SEO pros, writers, agencies, developers, and even teachers are discussing the changes that this technology will cause in society and how we work in our day-to-day lives.
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Added by stanley78 on April 6, 2023 at 5:53am —
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In my experience, page load times are one of the most consistent technical errors web developers and web admins make, especially over mobile devices.
The first step to resolving page speed errors is understanding how websites load and identifying the most critical metrics, which lead to faster load times.
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Added by stanley78 on April 6, 2023 at 4:37am —
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The announcement of Bard was a stunning failure because the demo that was meant to showcase Google’s chatbot AI contained a factual error.
The inaccuracy of Google’s AI turned what was meant to be a triumphant return to form into a humbling pie in the face.
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Added by stanley78 on March 24, 2023 at 6:54am —
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Google released Bard after the wildly successful launch of OpenAI’s ChatGPT, which created the perception that Google was falling behind technologically.
ChatGPT was perceived as a revolutionary technology with the potential to disrupt the search industry and shift the balance of power away from Google search and the lucrative search advertising business.
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Added by stanley78 on March 24, 2023 at 6:18am —
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It’s a generative AI that accepts prompts and performs text-based tasks like providing answers and summaries and creating various forms of content.
Bard also assists in exploring topics by summarizing information found on the internet and providing links for exploring websites with more information.
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Added by stanley78 on March 24, 2023 at 5:09am —
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Bard is a generative AI chatbot powered by LaMDA. Understanding Bard and how it might integrate with search is essential to anyone in SEO or publishing online.
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Added by stanley78 on March 24, 2023 at 4:45am —
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There’s a ton of hype right now about AI replacing both search engines and search professionals – I don’t see that happening. I view ChatGPT as just another tool.
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Added by stanley78 on March 23, 2023 at 5:50am —
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ChatGPT is on the rise. But that doesn't mean it's all downhill for search engine marketers. See what an SEO pro, Ryan Jones, has to say about it.
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Added by stanley78 on March 23, 2023 at 5:30am —
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Added by stanley78 on March 23, 2023 at 5:15am —
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Google explains why they recommend nesting structured data types instead of creating multiple structured data scripts
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Added by stanley78 on March 21, 2023 at 4:05am —
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With the recent launch of YouTube Shorts monetization, creators want to know how much money they can make and how it compares to the TikTok Creator Fund.
While CPM is commonly used to measure advertising revenue in long-form videos, it’s uncertain how it will translate to YouTube Shorts.
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Added by stanley78 on February 16, 2023 at 9:12pm —
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Software-as-a-service (SaaS) is a highly unique but profitable business model when combined with a successful marketing strategy.
Since the cost of hosting cloud networking and applications tends to be reduced with additional customers, SaaS companies need to grow their subscriber base quickly to thrive in a competitive market.
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Added by stanley78 on February 16, 2023 at 12:17am —
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In the internet age, few things shape purchasing decisions as much as online reviews. And why not?
They provide authentic and honest insight that no marketing campaign could ever replicate.
The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a huge impact on sales numbers.
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Added by stanley78 on February 16, 2023 at 12:06am —
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Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV).
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Added by stanley78 on February 15, 2023 at 11:59pm —
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Google's Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns.
Reach Planner is now available with new TV functionality to help advertisers evaluate streaming publishers' unique and incremental reach.
A new Unique Reach Overlap report can help advertisers minimize overlap and reduce media waste while…
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Added by stanley78 on February 15, 2023 at 11:50pm —
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Account-level negative keywords in Google Ads offer greater brand safety and suitability by allowing advertisers to exclude traffic from all search and shopping campaigns.
Advertisers can manage negative keywords more efficiently at the account level, saving time and reducing the chances of human error.
This feature is an important step in giving brands more control over their advertising placements.…
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Added by stanley78 on January 31, 2023 at 9:38am —
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