Email marketing is the use of emails to advertise a company's products and services while also incentivizing client loyalty. It is also a method of informing consumers on your email list about new products, promotions, and other services.

In the fiercely competitive cyber world, it is necessary that you do your marketing well but, at the same time, pivotal that you’re aware of the basic security measures to safeguard your email sending habits.

So what are these security…

DomainKeys Identified Mail (DKIM) is an anti-tamper protocol that ensures your mail remains secure in transit. DKIM uses digital signatures to check whether the email was sent by the domain it claims to be from.

DKIM uses two actions to validate your messages. The first action takes place on a server sending DKIM signed emails, while the second takes place on a recipient server that checks the DKIM signatures on incoming messages.…

Sender Policy Framework (SPF) is an email authentication mechanism used by domain owners and organizations to review emails sent by other companies to tackle phishing attempts on their domains. However, these records can be configured incorrectly due to their complex nature, resulting in validation errors such as "SPF validation failed". A scenario like this can be time-consuming and costly for the company. In this article, we explain why an SPF validation error occurs and how it can be…

Since the outbreak of the pandemic, phishing and spoofing have become even more common than they already were. There's a good possibility that your brand will be targeted too. It is, therefore, critical to put in place the appropriate security measures to protect your brand's reputation.

For every brand, BIMI has stood out as the most visible and interesting security solution. An official logo in every email builds confidence with your consumers and protects them from being phished or…

We'll explain the details of what DKIM is for email and why your business needs DKIM, and how it functions, and how to set up DKIM in place, as well as further ways to avoid emails from being spoofed.

What exactly is DKIM?

To begin, let's define the meaning of DKIM in emails. DomainKeys identified mail is a method that uses your domain's address to sign your email messages with an electronic "signature" to let your clients verify that you are the one sending these emails and that…

We'll explain the details of what DKIM is for email and why your business needs DKIM, and how it functions, and how to set up DKIM in place, as well as further ways to avoid emails from being spoofed.

What exactly is DKIM?

To begin, let's define the meaning of DKIM in emails. DomainKeys identified mail is a method that uses your domain's address to sign your email messages with an electronic "signature" to let your clients verify that you are the one sending these emails and that…

About the Author

Ankush Johar is a serial entrepreneur with interests in telecommunications, media, technology, and cybersecurity. He's had the privilege of influencing key policy decisions for nations and international organizations such as the UN, ITU, and BEREC (Body of European Regulators), among others. He holds an Honors degree in Economics and a Masters of Sciences from City University, London. He makes regular appearances in print, on radio and on television channels like the…

DomainKeys Identified Mail (DKIM) is an anti-tamper protocol that ensures the secure delivery of emails. DKIM uses digital signatures to confirm whether the email was sent by an authentic domain.

A DKIM signature is a header that is appended to emails. This header provides values that enable a recipient mail server to validate an email message by looking up the sender's public DKIM key and verifying it with the email’s encrypted…

SPF, as well as DKIM, are essential standards for the authentication of emails. Even after the email sender has implemented SPF and DKIM, however, three crucial elements of the email authentication are not in place. That's why the evolution of DMARC.

#1: Which Matters More: SPF or DKIM?

There isn't a method for the recipient system to figure out the amount of trust they should place on SPF or DKIM findings of any…

BIMI (Brand indicators to message Identification) is an industry-standard in development and is attempting to encourage the adoption of strong email authentication to combat fraud, spoofing, and fake emails by showing authentic brand images within the inbox. Various mailbox providers, including Gmail, AOL, and Fastmail, live with the BIMI standard. Are you…

The sending domain's DMARC policy is often the most unappreciated and neglected element of authentication for email. It's also a potent tool to stop fraud in the email which ultimately safeguards your customers and your reputation as a brand.

The issue is that the acceptance of this specification has been slow and many DMARC policies have loose settings, which means that companies aren't utilizing its most significant…

The pandemic forced the entire world to move online, and one of the consequences of that has been the increase in the number of cyberattacks. The year of 2020 was one of the worst years in terms of money and data loss due to spoof emails, phishing scams, impersonation and other malicious attacks. Looking at the Q1 of 2021, it seems like this year might just top off the previous year’s record.

Listed below is a compilation of the major cyberattacks that were perpetrated in the first…

Some identity management protocols, such as multi-factor authentication, have seen modern advances in recent years. Others, like email authentication, are still stuck in the 1990s. Email remains the most popular form of communication, both for personal and business purposes. It makes email a popular target for cybercriminals, who use it to launch phishing attacks. DMARC (Domain-Based Message Authentication Reporting and Conformance) is a policy that helps organizations protect themselves by…

Spam has been an ongoing and persistent problem since the inception of the internet. Gary Thuerk of Digital Equipment Corp (DEC) sent the first unsolicited mass emailing (later dubbed SPAM) on May 1, 1978, advertising the VAX T-series to 400 of the then 2600 ARPAnet users.

The SMTP email protocol that we use today evolved from the early ARPANET mail…

Many organizations are aware of the dangers of phishing attacks that impersonate sender identities. As a result, more than 1 million domain owners have installed DMARC email authentication to protect themselves from email spoofing.

It is a different matter to create DMARC policies that protect you. It would help if you first got enforcement of DMARC. You can understand the extent of your email ecosystem. Which cloud…

Which should you choose? DKIM, or SPF. We will cover these terms as well as how and when to use them.

Do they have to be?

Is it necessary to use both DKIM AND SPF? While not mandatory, it is strongly recommended to use SPF and DKIM to protect your email domains from fraud and spoofing attacks.

Email is becoming more important than ever. This is…

The latest email authentication protocol is Brand Indicators for Message Identification. Many email marketers found the idea of implementing BIMI attractive in 2021.



That's because, in July, Google announced it would begin officially…

The newest in email authentication protocols is Brand Indicators for Message Identification (BIMI). In 2021, many email marketers found the idea of utilising BIMI to be a lot more appealing.

That's because Google stated in July that BIMI would be officially supported in Gmail inboxes. This follows Google's 2020 introduction of a BIMI pilot programme, which had previously been blocked to new senders.

According to this announcement, anyone who successfully deploys BIMI should now…