In simple words, Public Relations can be defined as the communication process of maintaining the public image and reputation of an individual or an organization, using selected communication tools. The importance of PR has grown over the years, as organizations have realized over time that PR not only helps to build and maintain a good reputation, but also can help to…

Impact Of Digital Media And Social Media On Public Relations

Today we don’t see a Public Relations firm like those old firm where media relations and churning out press releases and calling journalists, it was like Pros would follow a pattern of working as they would ask for press coverage irrespective of the news value in the materials and continuously call a…

Public Relation, A powerful Tool To Brand Building

Public relations must have caught the audience’s eye recently but the phenomenon goes way back in time. It has been there for a century for brand building but took a flight in the most recent years. The increasing competition in the market has made it an integral tool to take a brand to the next level. It has…

Ever since the pandemic struck last year, things have changed a lot. We have been doing most of our work while sitting at home and online shopping has shot up drastically. Many things have changed for us and we have somehow, over time managed to adapt to this new normal. The pandemic has impacted all aspects of our lives, undoubtedly. One such important aspect, in the…

The Thin Line between Advertising And PR

People often get confused between advertising and public relation. Some people think that both are the same or less the same thing. In simplest words one can understand is that advertising is something where one says he/she is the best while PR is making others say that you are the best.

PR is much more…

If you use are used to browsing the internet, or use Google to search things a lot, chances are high that you might have heard of SEO or Search Engine Optimization. Having a good understanding of this concept and using it in your business effectively can not only increase the traffic of your website but can also lead to an increase in sales or a better reputation. But…

Public Relations and Its Challenges

Public relations is an integral tool for organizational effectiveness. An organization has no credibility or awareness about unless its actions and contributions are communicated to the audience. A PR agency bridges this gap and enhances a brand’s recognition relevant to the public eye. The activities of a PR agent adds to…

Public Relations and Its Challenges

Public relations is an integral tool for organizational effectiveness. An organization has no credibility or awareness about unless its actions and contributions are communicated to the audience. A PR agency bridges this gap and enhances a brand’s recognition relevant to the public eye. The activities of a PR agent adds to…

If you are a regular user of the internet, and especially a regular user of any of the social media applications available today, chances are that you have unknowingly or knowingly, interacting with the concept of moment marketing. Regardless of whether one understands it or not, moment marketing is very popular in today’s digital world and is a growing phenomenon.…

Some digital marketing trends to follow in 2020

In recent years, the industry has seen sudden popularity by the digital marketing agency. With access to various software platforms and options, the chances of competition have increased. The retail landscape has also been witness to constant changes. This has only intensified the scenario.

Considering the…

There isn’t a doubt about the fact that our world has been rapidly moving towards digitization. Especially ever since the pandemic struck the world last year, a lot of our day-to-day activities are now done digitally; whether it is attending a meeting, working out with a trainer, or socializing with your friends. The KPMG report from last year too highlighted a vast…

With the second wave of pandemic hitting us harder than the first one, most of us are back to where we were last year; with classes being held online again, all meetings back to being held on Zoom, we are once again leaning more on the digital space. Brands are aware of the rise in the time spent by people on the internet and are investing their efforts more into the…

“When life gives you a lemon, use them to make lemonade”. At the time of this Pandemic, it seems important to stay positive. Most of the companies and public relations agencies are working from home. All other companies, apart from media, PR, online stores, IT firms are stopped their operations. It creates an opportunity for a PR professional to break more stories for…

Five ways to become more productive at the time of quarantine for PR professionals.

The whole world is fighting against Novel COVID-19. The only way that can help control this virus is social distancing, and in the wake of the COVID-19 outbreak government has put down lockdown to curb the spread of Coronavirus.

While we all are quarantined at this point in…

No matter what the size of your organization is, nowadays, hiring a good PR firm is as essential as any other aspect of the business. PR, along with effective use of other elements of Integrated Marketing Communication (IMC) can help a business to prosper not just financially, but also in the eyes of the consumers. PR is a very powerful tool to let the world know what…

How digital marketing services helps business to keep its name in the market.

If a company is to be considered as a body, marketing must take place as the mouth of the body. Marketing has the power to put the brand name out in the targeted market. Marketing also helps a brand to communicate about unique digital marketing services or products.

It helps the…

Over the years, storytelling has become an integral part of marketing and PR and has helped brands to stand out and connect with their consumers more. Storytelling not only makes the consumers establish an emotion with the brand but also makes the brand memorable in their minds because of the emotions. Hence storytelling is very common in all facets of marketing. The…

When an organization faces a crisis, it is very important that it is dealt with in a cautious manner, else it might lead to a long-lasting impression in the minds of their consumers and other stakeholders. This is when crisis communication comes in. Crisis communication, a very important function of PR, is aimed at managing the reputation of the organization at the…

Over the years, with the convergence of media, more and more jobs have been created in the media industry. For people who aspire to work in this field, there aren’t any limitations but possession of some skills mentioned below might make things easier for them:

Good Communication Skills

Working in PR and media requires a lot of communication to be done, be…

How digital marketing approach will change in the future?

Novel COVID-19 has shifted everything upside down around the world. The world is standing together and trying to fight this situation. To protect itself and avoid the worst scenario, the Indian government has locked down the entire country to contain the spread of a virus. Since it has become mandatory for…