The number of Kenyan adults classified as obese or overweight increased during the review period, and despite the assertion that excess weight increases the risk of becoming infected by COVID-19, there has been no significant decline in that number in 2020. However, there has been an ongoing increase in current value sales of weight management and wellbeing products in 2020, with that increase reflecting not only consumers’ immediate concerns about the virus but also their longer-term…

With Kenyans mired in the COVID-19 pandemic, it is perhaps not surprising that value sales of consumer health products are set to rise in 2020 at a rate higher than those recorded during the review period. Broadly, a pandemic-inspired heightened focus on maintaining/improving health is driving greater interest in over the counter (OTC) health products overall. More specifically, there is greater demand for products that promise to elevate immunity to the virus, especially vitamins and…

Demand for digestive remedies increased in Q1 and Q2 of 2020; however, this did not last long with no stock shortages seen during the crisis. This was due to retail diversification, with digestive remedies being widely available in pharmacies and convenience stores, with neither of these retailers seeing a fluctuation in supply or demand. Although some consumers were more cautious of visiting stores, including smaller pharmacies, they could easily source digestive remedies within convenience…

Consumer health is expected to see much higher current value growth in 2020 than was seen the previous year. One of the factors dictating growth in this year is expected to be COVID-19. As news about the virus emerged in the country, consumers began panic-buying at the beginning of March, stockpiling certain consumer health products, such as analgesics, cough, cold and allergy (hay fever) remedies, digestive remedies, and immunity-boosting vitamins and dietary supplements, for fear of…

In 2020, cough, cold, and allergy (hay fever) remedies continue to see sustained growth despite disruptions in supply caused by COVID-19. Despite the seasonal nature of flu, cold and allergies, remedies in this category remain the largest OTC category in the Dominican Republic in 2020. Sales of these products increased significantly in the first quarter of the year due to panic-buying and preventative stockpiling measures adopted in response to the overall fear of COVID-19. This behaviour…

NRT smoking cessation aids will continue to generate positive sales growth in 2020, as the health and wellness trend continues to encourage more Danish smokers to quit smoking. In addition, several media stories released in Q1 and Q2 of 2020, highlighted smoking as an additional risk factor for COVID-19. However, the Danish Health Authority didn’t list smokers in their list of vulnerable people, who have increased risk. Regardless, the attention on the COVID-19 virus and lung health…

The outbreak of the Coronavirus (COVID-19) pandemic has provided benefits for dermatologicals in Spain. The COVID-19 crisis has heightened consumer awareness of the need for high hygiene standards as a barrier to infection from the virus. As a result, a growing number of local households have purchased antiseptics and/or used antiseptics as base ingredients to make their own home-made hand antiseptic gel or sanitisers. Moreover, as lockdown restrictions ease, local consumers perceive outdoor…

Greater demand for digestive remedies was seen at the beginning of the COVID-19 pandemic in Ecuador, when panic-buying of many products was seen, including digestive remedies. Consumers mostly stockpiled products such as diarrhoeal remedies and indigestion and heartburn remedies, which are both expected to see higher growth in 2020 than was seen in 2019. Diarrhoeal remedies is the largest category in digestive remedies and has been the fastest growing category over the review period as…

Herbal/traditional products has been gaining in popularity amongst a new generation of Greeks, who tend to shy away from standard medicine for treating minor illnesses, as they look to take a more natural approach to their health and wellbeing. Greater availability through players’ efforts to heavily invest in these products has further contributed to increasing consumer awareness, with product variety expanding at a faster rate compared to OTC because the regulatory environment for new…

As in adult consumer health, the outbreak of Coronavirus (COVID-19) has stimulated growth in retail volume and current value sales of paediatric categories, especially analgesics and cough/cold remedies. However, as the incidence of COVID-19 in children is lower than in adults, the virus has been less of a growth driver in paediatric consumer health in Spain. Rather, as in the pre-COVID-19 period, the incidence of influenza is more of a factor shaping sales in the category. Similarly,…

As in adult consumer health, the outbreak of Coronavirus (COVID-19) has stimulated growth in retail volume and current value sales of paediatric categories, especially analgesics and cough/cold remedies. However, as the incidence of COVID-19 in children is lower than in adults, the virus has been less of a growth driver in paediatric consumer health in Spain. Rather, as in the pre-COVID-19 period, the incidence of influenza is more of a factor shaping sales in the category. Similarly,…

As in adult consumer health, the outbreak of Coronavirus (COVID-19) has stimulated growth in retail volume and current value sales of paediatric categories, especially analgesics and cough/cold remedies. However, as the incidence of COVID-19 in children is lower than in adults, the virus has been less of a growth driver in paediatric consumer health in Spain. Rather, as in the pre-COVID-19 period, the incidence of influenza is more of a factor shaping sales in the category. Similarly,…

Breakfast cereals is expected to be largely unaffected by COVID-19. The product area is expected to register healthy current value growth, but not as high as the double-digit growth registered in 2019. Retail volume growth is expected to be similar to 2019. Though there is expected to be price rises in breakfast cereals, again it is not expected to be as high as in 2019. Due to COVID-19 and lockdown, there was very little product launches in 2020, with many players opting to defer launches…

COVID-19 is expected to affect baked goods negatively overall, with a small decline in retail volume. However, product areas are expected to be affected differently. Due to increased hygiene standards in light of COVID-19, unpackaged baked goods are expected to suffer a big fall in retail volume. Also, as a lot of unpackaged baked goods are sold through artisanal bakeries, this channel is expected to bear the brunt of the fall in retail volume sales. Also, many smaller bakeries were forced…

Baked goods is set to record an improving performance in 2020 compared to 2019, with numerous categories seeing a return to retail value and volume growth. Packaged leavened bread and packaged cakes are set to record the strongest growth in both retail value and volume terms. With a greater focus on hygiene in response to the COVID-19 pandemic, consumers in 2020 have generally shifted away from unpackaged and artisanal goods towards packaged products. This can clearly be seen in the strong…

At the height of the pandemic, stockpiling drove significant increases in the retail sales of many packaged food categories, with baby food no exception to this. However, it was milk formula that saw the most stockpiling, in comparison to dried baby food, prepared baby food and other baby food. In addition, as months in quarantine went by, many parents found dried baby food, prepared baby food and other baby food to be less essential. Some families realised that with everyone stuck at home…

COVID-19 is expected to negatively impact processed fruit and vegetables, with a sizeable decline in retail volume and a minimal increase in value sales, despite average unit price increases. Shelf stable vegetables is expected to register the highest current value growth, though the growth is still low. The weakest performing product area is expected to be shelf stable fruit with current value unchanged from 2019. With consumers already affected by falling disposable incomes in 2020 as a…

Coffee whiteners compete with drinking milk and cream for their most important consumption occasion, ie mixing with coffee. While interest in the perceived natural attributes of drinking milk and cream have driven use of these products in coffee in recent years, coffee whiteners had a unique advantage over these products in 2020 when it comes to this specific consumption occasion. Shelf stable varieties of coffee whiteners such as Land O’ Lakes Mini Moos have seen growing popularity as…

Soup is expected to perform well in response to the pandemic with all product areas seeing improved current volume and value growth rates in 2020 overall. There are several factors that have been encouraging the sales of soup throughout the year, the first being home seclusion. Lockdown was implemented from 18 March and Chile has seen one of the strictest lockdowns in the world, meaning consumers have been spending long periods of time at home. As a result, consumption opportunities have…

Most product areas within sauces, dressings and condiments are anticipated to largely benefit from the COVID-19 pandemic in 2020 overall. Both current volume and value growth rates are anticipated to increase admirably. A state of emergency was implemented from 18 March 2020, which saw the beginning of national lockdowns. For the majority of 2020, many Chileans have been working from home which has led to an increase in food preparation and consumption taking place at the home. Likewise, as…